Coco Rocha Reveals Her Technology Tips -  Vogue Australia (photo by Ben Cope)What are your five tips for creating and maintaining a social media presence?1. Don’t have just anyone run your social media. I think it’s insane when brands or celebrities relegate their social media to an intern or someone who does not know them well. 2. Be consistent. Your audience wants to hear from you regularly but not too regularly. People have no problem clicking “unfollow” if they feel you’re over saturating their feed.3. If you’re using platforms like Pinterest don’t try to be a curator of everything under the sun. Know your own personal forte. We have all heard the saying “Jack of all trades, master of none”. Your followers will accept you as a taste expert and authority on a certain subject, but they will not believe you as an expert on everything.4. If you’re posting pictures to platforms like Instagram or Twitter, be selective about the one you post. If I’m capturing a sunset I’ll take at least 10 pictures, I’ll then filter them using other apps, enhance them, then I really pick the best image of perhaps 30. No one wants to follow someone who does not take pride in composing an aesthetically beautiful picture. No random snapshots, treat every upload as if it were a work of art.5. Be current. Know and comment on current trends and news. Don’t be the last one entering a conversation. You’re across so many different social media platforms. What are your favourite features of each one?
[[MORE]]I definitely get more feedback from Instagram than any other platform. I think it’s well suited to my line of work because at its most basic, fashion is a visual experience.Tumblr has become this great aggregate of fashion and photography. What Myspace was to music, Tumblr has become to fashion, a place to watch and to be seen. Tumblr is all about images, and sharing those images. Nowhere else on the web does a beautiful piece of clothing, an amazing editorial or a stunning campaign more than 25,000 times and yet that’s not just because I am a publically known person - with Tumblr, if an image is great, whether it was created by Karl Lagerfeld or the girl next door, the cream rises to the top.Twitter has been a great tool for networking. In the past in order to reach out to someone else in the industry with a question or idea you’d have to go through your agent or publicist to reach their publicist to hopefully deliver the message within a few weeks.  Now it’s instantaneous and I have all kinds of interesting conversations and relationships thanks to Twitter.A new platform I’m loving is TheFancy.com which shows you what you’re looking for before you even know you’re looking for it! You are treated to an endless stream of lust-worthy products, all of which can be purchased either on the Fancy or a third party site. It’s the first social media platform I know of that is, off the bat, looking to drive commerce.  I just started my own subscription box there where people can subscribe to a box of items that I curate every month, here. How do you think technology is impacting fashion and the retail industry?For a long time I think fashion was seen as this untouchable world only for the elite. The industry as a whole is embracing social media, and that is proof that the pendulum is now swinging away from that attitude. More than ever people want to be, and in many cases, expect to be a part of this world and I’m happy to have been here to usher in a more inclusive attitude from within the industry. I think there is a huge opportunity for technology to impact the fashion industry in the way we create and also view supply and demand - that’s actually a topic I will be speaking on at the Bespoke summit at Sydney Opera House on May 16! I hope you can come!
What are the key components of creating a genuine personal brand?It really is almost a full-time job but I don’t do it alone, my husband helps me enormously.  Had I not had his help I probably would have had to close down some of my accounts since there are just not enough hours in the day to manage them all.  It’s important that we keep it in the family though. Personally, even though I have a great PR team no one except my husband and I touch any of my 10 social media accounts. It’s a lot of work but I know that my brand, my image and my voice are authentic to me. What are your favourite technological devices or gadgets?When I leave my house I always grab my iPhone and my iPad mini - those hold my entire world! The iPad mini is so light and easy to manage and most importantly it fits in my purses!
How do you stay organised – software, apps or a hard-copy notebook?My husband and I sync our worlds together across our iPhones, tablets and computers using “the cloud”. If he makes an appointment, I see it. If I add a contact, he sees it. It has been really great for us as we are such busy people. Aside from that there is one app I’m really loving lately called Uber. Getting a taxi in New York can be a nightmare but Uber updates the whole process in a wonderful way providing everything you need on a mobile-based app. On the app you set your pick-up location and get to see, in real time, which cars are in the area. You can literally watch the car travel towards you on GPS. You don’t need cash or a credit card, just pay for the whole thing using the app. I took a car to the airport the other day and the whole process could not have been easier!

Coco Rocha Reveals Her Technology Tips -  Vogue Australia 
(photo by Ben Cope)


What are your five tips for creating and maintaining a social media presence?

1. Don’t have just anyone run your social media. I think it’s insane when brands or celebrities relegate their social media to an intern or someone who does not know them well. 

2. Be consistent. Your audience wants to hear from you regularly but not too regularly. People have no problem clicking “unfollow” if they feel you’re over saturating their feed.

3. If you’re using platforms like Pinterest don’t try to be a curator of everything under the sun. Know your own personal forte. We have all heard the saying “Jack of all trades, master of none”. Your followers will accept you as a taste expert and authority on a certain subject, but they will not believe you as an expert on everything.

4. If you’re posting pictures to platforms like Instagram or Twitter, be selective about the one you post. If I’m capturing a sunset I’ll take at least 10 pictures, I’ll then filter them using other apps, enhance them, then I really pick the best image of perhaps 30. No one wants to follow someone who does not take pride in composing an aesthetically beautiful picture. No random snapshots, treat every upload as if it were a work of art.

5. Be current. Know and comment on current trends and news. Don’t be the last one entering a conversation. 

You’re across so many different social media platforms. What are your favourite features of each one?

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Fashion Forward: How Tech Is Revamping the Runway

Coco-rocha-image-850

Coco Rocha has come a long way since she was spotted by a modeling scout at an Irish dancing competition. Since then, she’s become a fixture on the fashion scene — appearing on the runways for Marc Jacobs, Versace, Prada, Louis Vuitton, Anna Sui, Dolce & Gabbana, Chanel and Balenciaga.

More recently, though, she’s become a fixture on the social media scene, positioning herself as one of the most digitally-savvy models of her generation. Hers was one of the first fashion insider blogs in 2008, and Rocha was an early adopter of Twitter, Pose and Instagram. Across all social platforms, Rocha has more than 7 million followers on Tumblr, Twitter, Facebook, Google+, Tencent Weibo, Sina Weibo and others, earning her street cred as an socially savvy supermodel and role model for anyone looking to learn a thing or two about branding (she runs her accounts herself, and the New York Times recently noted her prowess). Her social savvy explains why Rocha will soon be a coach on Oxygen’s upcoming show, The Face, where she’ll teach aspiring models how to represent a brand and build one’s own.

SEE ALSO: Introducing Mashable’s 2012 Innovation Index

Her social media deftness and high-fashion expertise are also why we thought it appropriate for Coco Rocha to curate the fashion category of Mashable’s Innovation Index. Take a look at her picks below and then cast your vote in Fashion and the 14 other categories.

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CHINA - The next social media frontier.After over 2 years on Twitter I recently hit a huge milestone - 200,000 followers. That might be a drop in the bucket if you’re Lady Gaga or Kim Kardashian, but I never thought that many people would be interested in what I have to say. Twitter has been an amazing way for me to reach out to others, and as a service it’s uniting people from all around the world. Except, of course, in a few countries where it’s banned. One of those countries in particular happens to have 1.3 billion citizens: China.As an experiment back in October, I signed up for the Chinese equivalent of Twitter, a service called Tencent Weibo, and I was shocked at the results. In just over 2 months of using the service, I now have over 100,000 new friends in China. At this rate I imagine that this number will surpass my twitter followers within a few weeks. I really had no idea that there was such a huge crowd of people in China interested in the life of a high fashion model, but I’m very happy to have found them half the world away!

CHINA - The next social media frontier.

After over 2 years on Twitter I recently hit a huge milestone - 200,000 followers. That might be a drop in the bucket if you’re Lady Gaga or Kim Kardashian, but I never thought that many people would be interested in what I have to say. Twitter has been an amazing way for me to reach out to others, and as a service it’s uniting people from all around the world. Except, of course, in a few countries where it’s banned. One of those countries in particular happens to have 1.3 billion citizens: China.

As an experiment back in October, I signed up for the Chinese equivalent of Twitter, a service called Tencent Weibo, and I was shocked at the results. In just over 2 months of using the service, I now have over 100,000 new friends in China. At this rate I imagine that this number will surpass my twitter followers within a few weeks. I really had no idea that there was such a huge crowd of people in China interested in the life of a high fashion model, but I’m very happy to have found them half the world away!

WORLDS MOST EXCLUSIVE WEBSITE? - Clever or obnoxious? Either way, when I read about this I was instantly intrigued. The World’s Most Exclusive Website is a digital art project which limits entry to a VERY select few.

You can only access the website if you have a verified twitter account, and from there the number of followers you have on twitter dictates how far you can explore the site. (P.S. If you’re using an unverified account, you will be redirected to the Olive Garden’s website.)

I know you’re all as curious as I was about what’s inside so I took screen shots for you guys to show you how far I got. I hit a wall when it said I needed over 100,000 followers to move into the next room - I was at 96,262.

WELCOME TO MY NEW HOME ON THE WEB!!Actually I’ve been here for a little while, secretly, but I had to get my handle on this new social media tool before telling one and all. If you’re visiting here from my old blogspot - well hello there! Welcome to blogging in 2010!! I’ve picked tumblr as my new platform to blog from as I feel its much simpler and easier to manage and navigate (look at the tags to the left) than anything else out there. Everything of note that goes on my facebook and my twitter is blogged here - so if you look through the archive you’ll find a lot of things that you never saw on blogspot.If you don’t already have one, get your own tumblr and follow me! Its the way of the future people…Speaking of which: Have you tried out googles new fashion baby Boutiques.com yet? Its a fashion social media platform designed by the geniuses at google. They have you pick and save your  favorite clothing pieces and then use complex algorithms (just using the word algorithm makes it complicated to me) to analyze and suggest clothing you might like. Like pandora for music, it works, mostly… A  lot of fashion movers and shakers have accounts already so its fun to  follow them also. And you know I couldn’t pass up yet another social media  forum. Follow me at: http://www.boutiques.com/boutique/cocorocha

WELCOME TO MY NEW HOME ON THE WEB!!

Actually I’ve been here for a little while, secretly, but I had to get my handle on this new social media tool before telling one and all. If you’re visiting here from my old blogspot - well hello there! Welcome to blogging in 2010!! I’ve picked tumblr as my new platform to blog from as I feel its much simpler and easier to manage and navigate (look at the tags to the left) than anything else out there. Everything of note that goes on my facebook and my twitter is blogged here - so if you look through the archive you’ll find a lot of things that you never saw on blogspot.

If you don’t already have one, get your own tumblr and follow me! Its the way of the future people…

Speaking of which: Have you tried out googles new fashion baby Boutiques.com yet? Its a fashion social media platform designed by the geniuses at google. They have you pick and save your favorite clothing pieces and then use complex algorithms (just using the word algorithm makes it complicated to me) to analyze and suggest clothing you might like. Like pandora for music, it works, mostly… A lot of fashion movers and shakers have accounts already so its fun to follow them also.

And you know I couldn’t pass up yet another social media forum. Follow me at:

http://www.boutiques.com/boutique/cocorocha

Blogging From The Skyby Coco RochaWell people, I’m on a plane on my way to LA. Yes, that’s right, I’m on wifi at 12,000 feet!! How amazing is technology these days?! The only thing that could make this any cooler would be if I were blogging from my iSlate which Apple may or may not announce actually EXISTS at their media event tomorrow. Have you guys seen this video !?! I want! I want!!!Anyway, I land in LA in a few hours and I have a busy few days filled with Grammy rehearsal’s and clothing line meetings. I can’t believe it but the 52nd annual Grammys are coming up in just 5 days now. Are you ready? I am… sort of. The last few days I’ve been thinking a lot about what going to ask the attendees. Do you have ideas? Send me your suggestions if you do and I’ll gladly read over them. Anyway, even if I’m not 100% ready, my dress is! One thing I’d like to ask: If you’re not following me on Twitter make sure you do by the night of the Grammys! In between corresponding for ET Canada I shall be twittering my thoughts about what everyone is wearing on the red carpet. You’ll not be able to find any more up-to-the-minute  red carpet Grammy information than by following my streaming updates on twitter.com/oh_so_coco - BELIEVE THAT!!!Before I go I’ll leave you with a picture of James and I enjoying the wonders of modern life. At this very second he’s on his plane from NY to LA and I’m on my plane from Miami to LA - Yes, we’re video chatting up in the sky - Could we be any more futuristic?!

Blogging From The Sky
by Coco Rocha

Well people, I’m on a plane on my way to LA. Yes, that’s right, I’m on wifi at 12,000 feet!! How amazing is technology these days?! The only thing that could make this any cooler would be if I were blogging from my iSlate which Apple may or may not announce actually EXISTS at their media event tomorrow. Have you guys seen this video !?! I want! I want!!!

Anyway, I land in LA in a few hours and I have a busy few days filled with Grammy rehearsal’s and clothing line meetings. I can’t believe it but the 52nd annual Grammys are coming up in just 5 days now. Are you ready? I am… sort of. The last few days I’ve been thinking a lot about what going to ask the attendees. Do you have ideas? Send me your suggestions if you do and I’ll gladly read over them. Anyway, even if I’m not 100% ready, my dress is!

One thing I’d like to ask: If you’re not following me on Twitter make sure you do by the night of the Grammys! In between corresponding for ET Canada I shall be twittering my thoughts about what everyone is wearing on the red carpet. You’ll not be able to find any more up-to-the-minute  red carpet Grammy information than by following my streaming updates on twitter.com/oh_so_coco - BELIEVE THAT!!!

Before I go I’ll leave you with a picture of James and I enjoying the wonders of modern life. At this very second he’s on his plane from NY to LA and I’m on my plane from Miami to LA - Yes, we’re video chatting up in the sky - Could we be any more futuristic?!

A Night At The Opera
by Coco Rocha

If you’ve been following me on Twitter (I’ve been faithfully tweeting every day people!!) you might have noticed that this week James and I had the opportunity to go see the opera Il Tritico at New York’s Lincoln Center!!! It could be because of my early training as a dancer,  but since I was little I’ve always had a big appreciation the performing arts and so to see Il Trittico was a special treat for me.

Lincoln Center is a gorgeous theater and we had our own little box with a great view. We tried to take a few pictures before the opera began but no sooner had we taken out our camera to take this picture - an usher appeared out of no where insisting that we refrain from photography. We obliged, the lights dimmed, the curtain rose and we saw the set of the first act…

It was stunning! The first act takes place on a barge on the river Seine and the forced perspective was so believable that I found myself wondering where the set ended and where the backdrop began. The Opera itself is very dark and brooding, and ends on a very depressing note. The second act is quite different. It is set in the square of a convent and deals with a nuns guilt over past sins..Unlike the first act, the second is quite uplifting in the end. Once again the set was amazing!! The whole floor was on an angle so that everyone could see into the convent.

At one point a donkey came on stage!? James initially insisted that it was just two midgets in a donkey suit but it turns out it was indeed a real live donkey! This led to a whispered conversation between James and I about this donkey: where did he come from,  and where does he live?? Is he like the Phantom of the Opera, living in the dungeon cellars below Lincoln Center?? And what must be going through the donkeys mind as it goes on stage?!?  Here he is,  walking onto a sloping stage with these weird optical illusion-like props and structures that surely must play tricks on his little donkey brain… and all the while 50 people in nun costume are around him, singing in these loud operatic voices. Not to mention the hundreds of people in the audience watching  on. That donkey must be thinking “what the…?!?”. - Anyway, we digress…

The third act is the most popular; a comedy full of greed and conniving. It is set indoors, in a giant old bedroom in Florence and features the soprano aria,  “O mio babino caro" (Oh, my dear papa - see youtube!!), which you might have heard in a number of movies. Its also officially known as "the song that always makes me cry" by the way!! Anyway, between tears I did managed to sneak a picture using my iPhone and amazingly the ninja-usher didn’t magically appear to reprimand me!

All in all we had a lovely time. I’d highly recommend seeing Il Trittico to anyone living in New York or visiting!!