LIFE via INSTAGRAM - December 3rd to 31st, 2013

I’m still having a hard time remembering to write “2014” in the date, so it seemed like the perfect time to do a roundup of some photos from last month. In December I got to visit Yale University, tumblr headquarters and Parsons. I also got plenty of face time with my close friend Zac Posen while working on a special project!

  1. Sitting with Sara Ziff at Yale University for a Masters Tea. We’re having an engaging conversation with students about the fashion industry.
  2. Thanks to the staff of tumblr who asked me come chat with them at their NY HQ about the convergence of tech and fashion — and also try out my comedy routine!?
  3. At the #Parsons going away party; 150 trucks coming Monday to move the legendary design school! #YouNeverLeaveParsons #560
  4. Zac in his office.
  5. This is how models take breaks on set.
  6. It’s freezing cold outside, but warm indoors. Reading The Sartorialist while sporting these comfy socks. Both were in my December COCO X FANCY Box. Have you subscribed? - http://fancy.to/r529wn
  7. Beautiful little drawing from Zac Posen.
  8. My dear friend Zac Posen made my wedding dress in 2010 and in the December issue of Brides Magazine he put me in his fantastic new bridalwear, Truly Zac Posen, for David’s Bridal. If you’re getting married in 2014, look no further ladies.
  9. Love this behind-the-scenes shot of me and Zac on set together for Brides Magazine. If there is one person who loves to dance more than me, it’s Zac.

Coco Rocha Reveals Her Technology Tips -  Vogue Australia (photo by Ben Cope)What are your five tips for creating and maintaining a social media presence?1. Don’t have just anyone run your social media. I think it’s insane when brands or celebrities relegate their social media to an intern or someone who does not know them well. 2. Be consistent. Your audience wants to hear from you regularly but not too regularly. People have no problem clicking “unfollow” if they feel you’re over saturating their feed.3. If you’re using platforms like Pinterest don’t try to be a curator of everything under the sun. Know your own personal forte. We have all heard the saying “Jack of all trades, master of none”. Your followers will accept you as a taste expert and authority on a certain subject, but they will not believe you as an expert on everything.4. If you’re posting pictures to platforms like Instagram or Twitter, be selective about the one you post. If I’m capturing a sunset I’ll take at least 10 pictures, I’ll then filter them using other apps, enhance them, then I really pick the best image of perhaps 30. No one wants to follow someone who does not take pride in composing an aesthetically beautiful picture. No random snapshots, treat every upload as if it were a work of art.5. Be current. Know and comment on current trends and news. Don’t be the last one entering a conversation. You’re across so many different social media platforms. What are your favourite features of each one?
[[MORE]]I definitely get more feedback from Instagram than any other platform. I think it’s well suited to my line of work because at its most basic, fashion is a visual experience.Tumblr has become this great aggregate of fashion and photography. What Myspace was to music, Tumblr has become to fashion, a place to watch and to be seen. Tumblr is all about images, and sharing those images. Nowhere else on the web does a beautiful piece of clothing, an amazing editorial or a stunning campaign more than 25,000 times and yet that’s not just because I am a publically known person - with Tumblr, if an image is great, whether it was created by Karl Lagerfeld or the girl next door, the cream rises to the top.Twitter has been a great tool for networking. In the past in order to reach out to someone else in the industry with a question or idea you’d have to go through your agent or publicist to reach their publicist to hopefully deliver the message within a few weeks.  Now it’s instantaneous and I have all kinds of interesting conversations and relationships thanks to Twitter.A new platform I’m loving is TheFancy.com which shows you what you’re looking for before you even know you’re looking for it! You are treated to an endless stream of lust-worthy products, all of which can be purchased either on the Fancy or a third party site. It’s the first social media platform I know of that is, off the bat, looking to drive commerce.  I just started my own subscription box there where people can subscribe to a box of items that I curate every month, here. How do you think technology is impacting fashion and the retail industry?For a long time I think fashion was seen as this untouchable world only for the elite. The industry as a whole is embracing social media, and that is proof that the pendulum is now swinging away from that attitude. More than ever people want to be, and in many cases, expect to be a part of this world and I’m happy to have been here to usher in a more inclusive attitude from within the industry. I think there is a huge opportunity for technology to impact the fashion industry in the way we create and also view supply and demand - that’s actually a topic I will be speaking on at the Bespoke summit at Sydney Opera House on May 16! I hope you can come!
What are the key components of creating a genuine personal brand?It really is almost a full-time job but I don’t do it alone, my husband helps me enormously.  Had I not had his help I probably would have had to close down some of my accounts since there are just not enough hours in the day to manage them all.  It’s important that we keep it in the family though. Personally, even though I have a great PR team no one except my husband and I touch any of my 10 social media accounts. It’s a lot of work but I know that my brand, my image and my voice are authentic to me. What are your favourite technological devices or gadgets?When I leave my house I always grab my iPhone and my iPad mini - those hold my entire world! The iPad mini is so light and easy to manage and most importantly it fits in my purses!
How do you stay organised – software, apps or a hard-copy notebook?My husband and I sync our worlds together across our iPhones, tablets and computers using “the cloud”. If he makes an appointment, I see it. If I add a contact, he sees it. It has been really great for us as we are such busy people. Aside from that there is one app I’m really loving lately called Uber. Getting a taxi in New York can be a nightmare but Uber updates the whole process in a wonderful way providing everything you need on a mobile-based app. On the app you set your pick-up location and get to see, in real time, which cars are in the area. You can literally watch the car travel towards you on GPS. You don’t need cash or a credit card, just pay for the whole thing using the app. I took a car to the airport the other day and the whole process could not have been easier!

Coco Rocha Reveals Her Technology Tips -  Vogue Australia 
(photo by Ben Cope)


What are your five tips for creating and maintaining a social media presence?

1. Don’t have just anyone run your social media. I think it’s insane when brands or celebrities relegate their social media to an intern or someone who does not know them well. 

2. Be consistent. Your audience wants to hear from you regularly but not too regularly. People have no problem clicking “unfollow” if they feel you’re over saturating their feed.

3. If you’re using platforms like Pinterest don’t try to be a curator of everything under the sun. Know your own personal forte. We have all heard the saying “Jack of all trades, master of none”. Your followers will accept you as a taste expert and authority on a certain subject, but they will not believe you as an expert on everything.

4. If you’re posting pictures to platforms like Instagram or Twitter, be selective about the one you post. If I’m capturing a sunset I’ll take at least 10 pictures, I’ll then filter them using other apps, enhance them, then I really pick the best image of perhaps 30. No one wants to follow someone who does not take pride in composing an aesthetically beautiful picture. No random snapshots, treat every upload as if it were a work of art.

5. Be current. Know and comment on current trends and news. Don’t be the last one entering a conversation. 

You’re across so many different social media platforms. What are your favourite features of each one?

Read More

PAT McGRATH - Social media takeover part 2.You’ll all be thrilled to know that Pat McGrath, the world’s greatest makeup artist, creative director at Proctor & Gamble beauty, Covergirl, Max Factor, Dolce & Gabbana Makeup and the only woman I call “Mother” other than that nice lady that gave birth to me is now… officially… on TUMBLR, INSTAGRAM and SINA WEIBO! I have no idea who would have encouraged this behavior…
patmcgrath:

Backstage at Gucci!!xx (Taken with Instagram)

PAT McGRATH - Social media takeover part 2.

You’ll all be thrilled to know that Pat McGrath, the world’s greatest makeup artist, creative director at Proctor & Gamble beauty, Covergirl, Max Factor, Dolce & Gabbana Makeup and the only woman I call “Mother” other than that nice lady that gave birth to me is now… officially… on TUMBLRINSTAGRAM and SINA WEIBO

I have no idea who would have encouraged this behavior…

patmcgrath:

Backstage at Gucci!!xx (Taken with Instagram)

Teenage Mutant Ninja Noses - Tumblr has some weird and wonderful blogs. I recently came across a blog devoted entirely to the theory that everyone’s nose looks like a Ninja Turtle. Don’t believe me? Have a LOOK (click).What’s the weirdest blog you’ve found on here?

Teenage Mutant Ninja Noses - Tumblr has some weird and wonderful blogs. I recently came across a blog devoted entirely to the theory that everyone’s nose looks like a Ninja Turtle. Don’t believe me? Have a LOOK (click).

What’s the weirdest blog you’ve found on here?

JAMES BLOG - My first ever reblog is from my husband James’ new tumblr blog. He just started it last night and so far it’s looking like a whole lotta me - I think I’ve found my #1 fan.jamesconran:

Mrs. Conran needed a new passport picture to match her new last name. Needless to say, none of these made it to the official document…

JAMES BLOG - My first ever reblog is from my husband James’ new tumblr blog. He just started it last night and so far it’s looking like a whole lotta me - I think I’ve found my #1 fan.

jamesconran
:

Mrs. Conran needed a new passport picture to match her new last name. Needless to say, none of these made it to the official document…

WELCOME TO MY NEW HOME ON THE WEB!!Actually I’ve been here for a little while, secretly, but I had to get my handle on this new social media tool before telling one and all. If you’re visiting here from my old blogspot - well hello there! Welcome to blogging in 2010!! I’ve picked tumblr as my new platform to blog from as I feel its much simpler and easier to manage and navigate (look at the tags to the left) than anything else out there. Everything of note that goes on my facebook and my twitter is blogged here - so if you look through the archive you’ll find a lot of things that you never saw on blogspot.If you don’t already have one, get your own tumblr and follow me! Its the way of the future people…Speaking of which: Have you tried out googles new fashion baby Boutiques.com yet? Its a fashion social media platform designed by the geniuses at google. They have you pick and save your  favorite clothing pieces and then use complex algorithms (just using the word algorithm makes it complicated to me) to analyze and suggest clothing you might like. Like pandora for music, it works, mostly… A  lot of fashion movers and shakers have accounts already so its fun to  follow them also. And you know I couldn’t pass up yet another social media  forum. Follow me at: http://www.boutiques.com/boutique/cocorocha

WELCOME TO MY NEW HOME ON THE WEB!!

Actually I’ve been here for a little while, secretly, but I had to get my handle on this new social media tool before telling one and all. If you’re visiting here from my old blogspot - well hello there! Welcome to blogging in 2010!! I’ve picked tumblr as my new platform to blog from as I feel its much simpler and easier to manage and navigate (look at the tags to the left) than anything else out there. Everything of note that goes on my facebook and my twitter is blogged here - so if you look through the archive you’ll find a lot of things that you never saw on blogspot.

If you don’t already have one, get your own tumblr and follow me! Its the way of the future people…

Speaking of which: Have you tried out googles new fashion baby Boutiques.com yet? Its a fashion social media platform designed by the geniuses at google. They have you pick and save your favorite clothing pieces and then use complex algorithms (just using the word algorithm makes it complicated to me) to analyze and suggest clothing you might like. Like pandora for music, it works, mostly… A lot of fashion movers and shakers have accounts already so its fun to follow them also.

And you know I couldn’t pass up yet another social media forum. Follow me at:

http://www.boutiques.com/boutique/cocorocha