I’m still having a hard time remembering to write “2014” in the date, so it seemed like the perfect time to do a roundup of some photos from last month. In December I got to visit Yale University, tumblr headquarters and Parsons. I also got plenty of face time with my close friend Zac Posen while working on a special project!
Sitting with Sara Ziff at Yale University for a Masters Tea. We’re having an engaging conversation with students about the fashion industry.
Thanks to the staff of tumblr who asked me come chat with them at their NY HQ about the convergence of tech and fashion — and also try out my comedy routine!?
At the #Parsons going away party; 150 trucks coming Monday to move the legendary design school! #YouNeverLeaveParsons #560
It’s freezing cold outside, but warm indoors. ReadingThe Sartorialist while sporting these comfy socks. Both were in my December COCO X FANCY Box. Have you subscribed? -http://fancy.to/r529wn
Beautiful little drawing from Zac Posen.
My dear friendZac Posenmade my wedding dress in 2010 and in the December issue ofBridesMagazine he put me in his fantastic new bridalwear, Truly Zac Posen, for David’s Bridal. If you’re getting married in 2014, look no further ladies.
Love this behind-the-scenes shot of me and Zac on set together for Brides Magazine. If there is one person who loves to dance more than me, it’s Zac.
What are your five tips for creating and maintaining a social media presence?
1. Don’t have just anyone run your social media. I think it’s insane when brands or celebrities relegate their social media to an intern or someone who does not know them well.
2. Be consistent. Your audience wants to hear from you regularly but not too regularly. People have no problem clicking “unfollow” if they feel you’re over saturating their feed.
3. If you’re using platforms like Pinterest don’t try to be a curator of everything under the sun. Know your own personal forte. We have all heard the saying “Jack of all trades, master of none”. Your followers will accept you as a taste expert and authority on a certain subject, but they will not believe you as an expert on everything.
4. If you’re posting pictures to platforms like Instagram or Twitter, be selective about the one you post. If I’m capturing a sunset I’ll take at least 10 pictures, I’ll then filter them using other apps, enhance them, then I really pick the best image of perhaps 30. No one wants to follow someone who does not take pride in composing an aesthetically beautiful picture. No random snapshots, treat every upload as if it were a work of art.
5. Be current. Know and comment on current trends and news. Don’t be the last one entering a conversation. You’re across so many different social media platforms. What are your favourite features of each one?
You’ll all be thrilled to know that Pat McGrath, the world’s greatest makeup artist, creative director at Proctor & Gamble beauty, Covergirl, Max Factor, Dolce & Gabbana Makeup and the only woman I call “Mother” other than that nice lady that gave birth to me is now… officially… on TUMBLR, INSTAGRAM and SINA WEIBO!
I have no idea who would have encouraged this behavior…
Teenage Mutant Ninja Noses - Tumblr has some weird and wonderful blogs. I recently came across a blog devoted entirely to the theory that everyone’s nose looks like a Ninja Turtle. Don’t believe me? Have a LOOK (click).
Actually I’ve been here for a little while, secretly, but I had to get my handle on this new social media tool before telling one and all. If you’re visiting here from my old blogspot - well hello there! Welcome to blogging in 2010!! I’ve picked tumblr as my new platform to blog from as I feel its much simpler and easier to manage and navigate (look at the tags to the left) than anything else out there. Everything of note that goes on my facebook and my twitter is blogged here - so if you look through the archive you’ll find a lot of things that you never saw on blogspot.
If you don’t already have one, get your own tumblr and follow me! Its the way of the future people…
Speaking of which: Have you tried out googles new fashion baby Boutiques.com yet? Its a fashion social media platform designed by the geniuses at google. They have you pick and save your favorite clothing pieces and then use complex algorithms (just using the word algorithm makes it complicated to me) to analyze and suggest clothing you might like. Like pandora for music, it works, mostly… A lot of fashion movers and shakers have accounts already so its fun to follow them also.