Coco Rocha & Coco Chanel Actually Have A Lot In Common
By Gina Marinelli for Refinery 29

Coco Rocha has a name that instantly reminds us of another very famous Coco. C’mon, you know the one. But, that’s really just scratching the surface as far as similarities go between the model and the iconic designer. And, as we chatted with Rocha today, the connection became much more clear.

Teaming up with BaubleBar, Rocha has created a collection of accessories that are not for the minimalist. The chunky and sparkling pieces boast black-and-gold details and plenty of bling — perfect for a woman, like Coco, who subscribes to the more-is-more mentality. But, while the red-haired beauty may say she’s all about the layers of layers of baubles, she actually lives by the rule of taking one item off before you leave the house — the same motto coined by Mademoiselle Chanel.

Ahead, we caught up with this modern-day style star as she opened up about why she wears her jewelry like armor and how she has her sights set on a crown. And, then, click through to page two for a sneak peek of Coco’s (Rocha, of course) BaubleBar designs. The line officially launches on April 22, but you can start signing up for the chance to shop it early right here.

What’s the one piece of jewelry you feel naked leaving the house without?
"My wedding ring is definitely a must. I have left once or twice without it, and it usually means the whole day I feel like something is off and out of balance. I’ll almost always wear some statement piece in addition to my ring, so I guess, for me, jewelry is a little like makeup: Put it on in the morning, and take it off at night."

When it comes to jewelry, do you go by the more-is-more? Or, less-is-more?
"I think, today, more is more. Jewelry shouldn’t just be an accessory or an afterthought — it should be an integral part of a look. We live in an age when we can switch out our jewelry as much as we want, and I think we should! For me, personally, I’ll usually stack as much jewelry as I can and then take off one piece before I leave the house."

Tell us about your collection! What were some major dos and don’ts as far as designing a line that’s representative of you?
"Sometimes, I think the fashion world can seem a little untouchable, so I wanted to create a collection that has a high-fashion editorial feel at a price most people can afford. When designing it, I did not want to play it safe at all. ‘Cutesy’ was not in my vocabulary. I was also not overly concerned with the trends and colors of the season — I just wanted to show my perspective on fun jewelry. In general, I try to go my own route, and if I like it and believe in it, I wear it!" 

Do you have any special style tricks for wearing or layering jewelry?
"I’m a big fan of a statement necklace under a button-down shirt. I’m really into wearing complicated and extravagant jewelry with really simple, basic pieces like white T-shirts and ripped jeans. And, don’t stop at just one piece — there are no rules anymore. People think you have to have a lot of confidence to layer jewelry. I think layering gives you confidence. It’s like armor — stack it, and go!" 

If you could be any piece of jewelry, what kind would you be? And, what would it look like?
"I’d be the Crown of Queen Elizabeth, which has the 105-karat Koh-i-Noor diamond in it. I am a firm believer in the idea that you gotta go big or go home!"

Telegraph UK - ‘HOT COCO’ 
March 2014

Who says that sporty can’t be chic? Working with photographer Chad Pitman and one of my favorite stylists and people in the world, Zanna Roberts Rassi, we got to show off the latest in sports-meets-luxe from HermèsGucci, Prada and more in the latest Telegraph. Make sure you read the interview, too!


VIDEO: Fashion 2.0 Awards Marry Style, Social Media

Technology awards shows are not known for their style, but the Fashion 2.0 Awards are different. The Style Coalition-backed event honors social-media stars and startups in the fashion space.

Robert Verdi, former host of Fashion Police, MC’d the evening and designer Zac Posen was keynote speaker. “We are at the frontier of a new universe where we’re able to communicate and be voyeurs,” Posen said. “It’s up to all of us in the fashion arena to be responsible for how we create the voice and language and how we work in this new universe.”

PCMag’s Coco Rocha presented the Innovator Award and spoke of her social media presence, which spans 13 million followers across her Twitter, Instagram, Facebook, and other accounts. “Social media has certainly changed my career and for that matter every aspect and job within the fashion industry,” Rocha said. “The brands and people in fashion who are thriving today are the ones who are boldly embracing the new and pushing the boundaries of art and commerce in this digital world. This is the essence of Fashion 2.0.”

The two techiest awards of the night were Best Wearable Tech and Best Fashion Startup. The Nike+ FuelBand ran away with the first, beating even the far more fashion-forward Cuff line of smartphone-enabled jewelry. Best Fashion Startup went to Acustom Apparel, a SoHo-based retailer that creates custom clothing for customers after 3D scanning them. The Fashion 2.0 Awards have been prescient in the past. The first year of their existence, Dennis Crowley accepted the Next Big Thing in Social Media Award for Foursquare.