Behind the Scenes - WHBM’s Spring 2013 TV spot

posted my new White House Black Market TV commercial on Monday (watch it HERE), and today I’m happy to show you a great little behind-the-scenes of how we put it all together for the third time

Xx
Coco 

White House | Black Market - New Campaign Film

For my third White House | Black Market commerical we stuck with the dancing theme, but brought in one of my favorite photographers, Ellen Von Unwerth, to direct. You might remember Ellen shot my Vs Magazine cover and editorial last year. I love the song and vibe of this commercial and I had so much fun messing up that perfectly minimalist set!

Watch my first tap dancing campaign film for WHBM here. Watch the second dance battle (with myself) here.

Behind the Scenes - WHBM’s Coco vs. Coco

We posted the world premiere of the new White House Black Market TV commercial yesterday, and today I’m happy to show you a great little behind-the-scenes of how we pulled off the epic Coco vs. Coco battle. I had so much fun working with the entire team on this new spot and I’m especially thankful to my amazing choreographer, Laurin Latarro, for teaching me my fancy moves.

xx
Coco 

Behind-The-Scenes - White House | Black Market

If you were watching TV yesterday, you may have caught the premiere of my new WH|BM commercial. Quite a few people did, and I was so happy to receive such encouraging feedback! Today I’m posting the behind-the-scenes video showing my rehearsal (it was the first time I’d ever done tap dance) and a few exclusive on-set interviews.

Directed by Johan Renck.
Creative Director Ucef Hanjani of Ceft & Company.

Tapping for WH|BM - Spring/Summer TV Campaign.

You may have seen me Irish dance before (if you haven’t, go HERE + HERE), but I doubt you’ve seen me tap! Watch my first attempt at tap dancing for White House | Black Market’s spring/summer TV campaign above - it launches on TV today, but you get to see it first right here!

P.S. Yes, I did all my own stunts and still have the bruises to prove it!

White House | Black Market asked me to tap dance for their next TV campaign launching, Monday, February 20th on network television and cable. The inspiration for my performance was the recent hit film “The Artist,” and I can’t wait to show you the finished product (I’m still sore from the days of rehearsal). See some behind-the-scenes pictures of my rehearsal above, thanks to the great creative team at Ceft & Company.

White House | Black Market asked me to tap dance for their next TV campaign launching, Monday, February 20th on network television and cable. The inspiration for my performance was the recent hit film “The Artist,” and I can’t wait to show you the finished product (I’m still sore from the days of rehearsal). See some behind-the-scenes pictures of my rehearsal above, thanks to the great creative team at Ceft & Company.