Behind the Scenes - WHBM’s Spring 2013 TV spot

I posted my new White House Black Market TV commercial on Monday (watch it HERE), and today I’m happy to show you a great little behind-the-scenes of how we put it all together for the third time. 

Xx
Coco 

White House | Black Market - New Campaign Film

For my third White House | Black Market commerical we stuck with the dancing theme, but brought in one of my favorite photographers, Ellen Von Unwerth, to direct. You might remember Ellen shot my Vs Magazine cover and editorial last year. I love the song and vibe of this commercial and I had so much fun messing up that perfectly minimalist set!

Watch my first tap dancing campaign film for WHBM here. Watch the second dance battle (with myself) here.

Behind the Scenes - WHBM’s Coco vs. Coco

We posted the world premiere of the new White House Black Market TV commercial yesterday, and today I’m happy to show you a great little behind-the-scenes of how we pulled off the epic Coco vs. Coco battle. I had so much fun working with the entire team on this new spot and I’m especially thankful to my amazing choreographer, Laurin Latarro, for teaching me my fancy moves.

xx
Coco 

White House Black Market - Commercial World Premiere

The sequel is here! Watch me dance off against myself in an epic dance battle for WHBM’s new campaign. SPOILER ALERT: Coco wins.

Director: Matt Bieler
Photographer: Glen Luchford 
Creative: Ceft and Company New York 
Choreographer: Laurin Latarro