Coco Rocha Reveals Her Technology Tips -  Vogue Australia (photo by Ben Cope)What are your five tips for creating and maintaining a social media presence?1. Don’t have just anyone run your social media. I think it’s insane when brands or celebrities relegate their social media to an intern or someone who does not know them well. 2. Be consistent. Your audience wants to hear from you regularly but not too regularly. People have no problem clicking “unfollow” if they feel you’re over saturating their feed.3. If you’re using platforms like Pinterest don’t try to be a curator of everything under the sun. Know your own personal forte. We have all heard the saying “Jack of all trades, master of none”. Your followers will accept you as a taste expert and authority on a certain subject, but they will not believe you as an expert on everything.4. If you’re posting pictures to platforms like Instagram or Twitter, be selective about the one you post. If I’m capturing a sunset I’ll take at least 10 pictures, I’ll then filter them using other apps, enhance them, then I really pick the best image of perhaps 30. No one wants to follow someone who does not take pride in composing an aesthetically beautiful picture. No random snapshots, treat every upload as if it were a work of art.5. Be current. Know and comment on current trends and news. Don’t be the last one entering a conversation. You’re across so many different social media platforms. What are your favourite features of each one?
[[MORE]]I definitely get more feedback from Instagram than any other platform. I think it’s well suited to my line of work because at its most basic, fashion is a visual experience.Tumblr has become this great aggregate of fashion and photography. What Myspace was to music, Tumblr has become to fashion, a place to watch and to be seen. Tumblr is all about images, and sharing those images. Nowhere else on the web does a beautiful piece of clothing, an amazing editorial or a stunning campaign more than 25,000 times and yet that’s not just because I am a publically known person - with Tumblr, if an image is great, whether it was created by Karl Lagerfeld or the girl next door, the cream rises to the top.Twitter has been a great tool for networking. In the past in order to reach out to someone else in the industry with a question or idea you’d have to go through your agent or publicist to reach their publicist to hopefully deliver the message within a few weeks.  Now it’s instantaneous and I have all kinds of interesting conversations and relationships thanks to Twitter.A new platform I’m loving is TheFancy.com which shows you what you’re looking for before you even know you’re looking for it! You are treated to an endless stream of lust-worthy products, all of which can be purchased either on the Fancy or a third party site. It’s the first social media platform I know of that is, off the bat, looking to drive commerce.  I just started my own subscription box there where people can subscribe to a box of items that I curate every month, here. How do you think technology is impacting fashion and the retail industry?For a long time I think fashion was seen as this untouchable world only for the elite. The industry as a whole is embracing social media, and that is proof that the pendulum is now swinging away from that attitude. More than ever people want to be, and in many cases, expect to be a part of this world and I’m happy to have been here to usher in a more inclusive attitude from within the industry. I think there is a huge opportunity for technology to impact the fashion industry in the way we create and also view supply and demand - that’s actually a topic I will be speaking on at the Bespoke summit at Sydney Opera House on May 16! I hope you can come!
What are the key components of creating a genuine personal brand?It really is almost a full-time job but I don’t do it alone, my husband helps me enormously.  Had I not had his help I probably would have had to close down some of my accounts since there are just not enough hours in the day to manage them all.  It’s important that we keep it in the family though. Personally, even though I have a great PR team no one except my husband and I touch any of my 10 social media accounts. It’s a lot of work but I know that my brand, my image and my voice are authentic to me. What are your favourite technological devices or gadgets?When I leave my house I always grab my iPhone and my iPad mini - those hold my entire world! The iPad mini is so light and easy to manage and most importantly it fits in my purses!
How do you stay organised – software, apps or a hard-copy notebook?My husband and I sync our worlds together across our iPhones, tablets and computers using “the cloud”. If he makes an appointment, I see it. If I add a contact, he sees it. It has been really great for us as we are such busy people. Aside from that there is one app I’m really loving lately called Uber. Getting a taxi in New York can be a nightmare but Uber updates the whole process in a wonderful way providing everything you need on a mobile-based app. On the app you set your pick-up location and get to see, in real time, which cars are in the area. You can literally watch the car travel towards you on GPS. You don’t need cash or a credit card, just pay for the whole thing using the app. I took a car to the airport the other day and the whole process could not have been easier!

Coco Rocha Reveals Her Technology Tips -  Vogue Australia 
(photo by Ben Cope)


What are your five tips for creating and maintaining a social media presence?

1. Don’t have just anyone run your social media. I think it’s insane when brands or celebrities relegate their social media to an intern or someone who does not know them well. 

2. Be consistent. Your audience wants to hear from you regularly but not too regularly. People have no problem clicking “unfollow” if they feel you’re over saturating their feed.

3. If you’re using platforms like Pinterest don’t try to be a curator of everything under the sun. Know your own personal forte. We have all heard the saying “Jack of all trades, master of none”. Your followers will accept you as a taste expert and authority on a certain subject, but they will not believe you as an expert on everything.

4. If you’re posting pictures to platforms like Instagram or Twitter, be selective about the one you post. If I’m capturing a sunset I’ll take at least 10 pictures, I’ll then filter them using other apps, enhance them, then I really pick the best image of perhaps 30. No one wants to follow someone who does not take pride in composing an aesthetically beautiful picture. No random snapshots, treat every upload as if it were a work of art.

5. Be current. Know and comment on current trends and news. Don’t be the last one entering a conversation. 

You’re across so many different social media platforms. What are your favourite features of each one?

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LIFE VIA INSTAGRAM - May 1st - 14th

In this "Life Via Instagram" I attend my friend Katherina Harf’s yearly DKMS Gala, get to sit front row at the incredible American Ballet Theater opening night and end up in Singapore!

  1. With Vera Wang and Anja Rubik at tonight’s DKMS gala. Such an inspirational event!
  2. At the DKMS Delete Blood Cancer Gala listening to the amazing Katherina Harf. Silhouette of Katy Perry!
  3. Everyone subscribed to the COCO X FANCY BOX this month got a $130 TKO watch and much more! Don’t miss out on all the goodies every month! Subscribe here: http://t.co/3gpJJsRois.
  4. Orange you glad to see me?
  5. Can you guess where I was shooting today?
  6. Chatting with Steven Sebring and V Magazine about the unbelievable upcoming exhibition: www.SebringRevolution.com.
  7. Descending stairs in Zac Posen before the American Ballet Theater opening night gala!
  8. My look for the American Ballet Theater opening night Spring gala at Lincoln Center. Gown by Zac Posen, jewelry by Dannijo!
  9. Admiring the rising sun in Singapore. (at Changi International Airport)

THE HOLLYWOOD REPORTER: Coco Rocha dishes her favorite fashion moments, tech goods and Brooklyn shop.
by Lindsay Flans
Following model Coco Rocha’s career in the world of high-fashion (from catwalking for designers like Marc Jacobs, Stella McCartney and Emanuel Ungaro, to lending her face to a limited edition Karl Lagerfeld Coco Cola Light campaign and his Macy’s collection, and filming commercials for clothing super-store White House Black Market), the Canadian has stylishly segued into the weekly TV circuit as a mentor on Oxygen’s The Face. Rocha, who coaches aspiring models through photo shoots and commercials (alongside supermodels Naomi Campbell and Karolina Kurkova) in order to help the winner become the face of ULTA Beauty, has some mentors of her own. “I will always have a special place in my heart for Jean Paul Gaultier who has given me so many amazing opportunities on his runway. He was the designer who asked me to Irish dance down the runway in 2007, which really put me on the fashion radar,” she says. “He has to be one of the kindest, most sincere people you could ever hope to meet and he’s one of the few designers who treats models as muses and really values our opinions.”
FAVORITE DESIGNERS:
Zac Posen has always been like a big brother to me. When I got married three years ago he was the only person I wanted to create my wedding dress and he went above and beyond, creating the most amazing dress I’ve ever worn. The support goes both ways, in eight years I don’t think I’ve missed a single show of his! Karl Lagerfeld also has always been a loyal supporter of me in his many ventures. From campaigns at Chanel to working with him on a Diet Coke commercial. I will always admire him and his work ethic immensely.
Lately I’m really loving the work Nicola Formichetti is doing with Mugler. It’s digital, high tech and everything we hoped and expected fashion would be in the second decade of the 21st century. I’m also extremely excited to see Fausto Puglisi's first season as the creative director for Ungaro. I love Fausto’s aesthetic, wearing his clothes makes models like me feel like supermodels. I think Ungaro as a brand has gone through some hard times but in Fausto’s capable hands I’m expecting great things for the house in 2013.
FASHION MISHAPS:
My entire early high school career was a fashion mishap, I had the dorkiest style. I would wear big baggy sweaters, bell bottoms and the same running shoes every day. By the end of Grade 10, I was traveling quite frequently for fashion shows and shoots and at the same time receiving a crash course in fashion 101 at the feet of some of the world’s greats. I remember being given all these cute little dresses by Anna Sui when I was 17 and wearing one of them for my graduation boat cruise. I also remember doing looks for Louis Vuitton around then and being given my first designer handbag, it was my prized possession for a long time. Since then I’m sure I’ve made a few blunders and fashion faux pas. I think anyone who takes risks with fashion is bound to make a few mistakes!
FAVORITE RED CARPET MOMENT:
Zac Posen gave me this amazing gown he called the “Cloud Dress" which I wore to the Met Ball a few years ago. It had a seven-foot billowing train that was way over the top and tripped more than a few people, I adored it! I even wore the train as a cape when I entered! I’m a huge fan of Elizabeth Taylor and last year I got to go to her estate auction in New York where I bought this amazing 1980s Givenchy jumpsuit. I ended up wearing it to last year’s Met Gala which was all about “impossible conversations.” I imagined it represented my impossible fashion conversation with one of my personal style icons, Miss Taylor. 
[[MORE]]
FAVORITE PLACE TO SHOP:
I rarely get to shop these days! I remember when I first started modeling and moved to New York I discovered vintage shopping and loved the hunt for some obscure one-of-a-kind piece. Lately most of my shopping is done on TheFancy.com - It’s this great site that shows you what you’re looking for, before you even know you’re looking for it. I love gadgets and with The Fancy the crème rises to the top so that you’re treated to an endless stream of lust-worthy products, all of which can be purchased either on the Fancy or a third party site. Personally I am a huge tech fan and there are some amazing tech products and accessories on the fancy that I haven’t seen anywhere else.
FAVORITE RECENT PURCHASE:
My latest purchase was the iPad mini. I’ve had an iPad since they were first launched and I had no complaints about it so I didn’t really see the point in getting an iPad Mini in addition. As always with Apple products, seeing and feeling the device in person changed my  perception. The Mini is shockingly light and easy to manage. It also easily fits into a medium-sized purse which I can tell you is extremely important to a New York City girl.
FAVORITE UNDER-THE-RADAR STORE:
In New York there is very little that is great and can remain under the radar for long. For home furniture I’d say Film Biz Recycling in Brooklyn is a best-kept secret. It’s this great charity that takes in abandoned movie props that would have ended up dumped in a landfill somewhere and recycles them back into use. My husband James and I have found a lot of our favorite treasures there and we think it’s a must-go-to for anyone who’s looking for that unusual piece for their home. 
TRAVEL MUST-HAVES:
I have a great pair of Molami headphones that I go everywhere with. Also a must is a good Rebecca Minkoff bag to hold my iPad mini!

THE HOLLYWOOD REPORTER: Coco Rocha dishes her favorite fashion moments, tech goods and Brooklyn shop.

by Lindsay Flans

Following model Coco Rocha’s career in the world of high-fashion (from catwalking for designers like Marc Jacobs, Stella McCartney and Emanuel Ungaro, to lending her face to a limited edition Karl Lagerfeld Coco Cola Light campaign and his Macy’s collection, and filming commercials for clothing super-store White House Black Market), the Canadian has stylishly segued into the weekly TV circuit as a mentor on Oxygen’s The Face. Rocha, who coaches aspiring models through photo shoots and commercials (alongside supermodels Naomi Campbell and Karolina Kurkova) in order to help the winner become the face of ULTA Beauty, has some mentors of her own. “I will always have a special place in my heart for Jean Paul Gaultier who has given me so many amazing opportunities on his runway. He was the designer who asked me to Irish dance down the runway in 2007, which really put me on the fashion radar,” she says. “He has to be one of the kindest, most sincere people you could ever hope to meet and he’s one of the few designers who treats models as muses and really values our opinions.”

FAVORITE DESIGNERS:

Zac Posen has always been like a big brother to me. When I got married three years ago he was the only person I wanted to create my wedding dress and he went above and beyond, creating the most amazing dress I’ve ever worn. The support goes both ways, in eight years I don’t think I’ve missed a single show of his! Karl Lagerfeld also has always been a loyal supporter of me in his many ventures. From campaigns at Chanel to working with him on a Diet Coke commercial. I will always admire him and his work ethic immensely.

Lately I’m really loving the work Nicola Formichetti is doing with Mugler. It’s digital, high tech and everything we hoped and expected fashion would be in the second decade of the 21st century. I’m also extremely excited to see Fausto Puglisi's first season as the creative director for Ungaro. I love Fausto’s aesthetic, wearing his clothes makes models like me feel like supermodels. I think Ungaro as a brand has gone through some hard times but in Fausto’s capable hands I’m expecting great things for the house in 2013.

FASHION MISHAPS:

My entire early high school career was a fashion mishap, I had the dorkiest style. I would wear big baggy sweaters, bell bottoms and the same running shoes every day. By the end of Grade 10, I was traveling quite frequently for fashion shows and shoots and at the same time receiving a crash course in fashion 101 at the feet of some of the world’s greats. I remember being given all these cute little dresses by Anna Sui when I was 17 and wearing one of them for my graduation boat cruise. I also remember doing looks for Louis Vuitton around then and being given my first designer handbag, it was my prized possession for a long time. Since then I’m sure I’ve made a few blunders and fashion faux pas. I think anyone who takes risks with fashion is bound to make a few mistakes!

FAVORITE RED CARPET MOMENT:

Zac Posen gave me this amazing gown he called the “Cloud Dress" which I wore to the Met Ball a few years ago. It had a seven-foot billowing train that was way over the top and tripped more than a few people, I adored it! I even wore the train as a cape when I entered! I’m a huge fan of Elizabeth Taylor and last year I got to go to her estate auction in New York where I bought this amazing 1980s Givenchy jumpsuit. I ended up wearing it to last year’s Met Gala which was all about “impossible conversations.” I imagined it represented my impossible fashion conversation with one of my personal style icons, Miss Taylor. 

Read More

FANCY X COCO ROCHA
I’m so excited to announce a very special collaboration with one of my favorite social shopping sites, TheFancy.com. Every month I’ll be pulling together the most Oh-So-Coco items on TheFancy.com into one box which will ship to you anywhere in the world. For $39 you’ll get a Coco Rocha X Fancy Box with $80.00+ worth of products hand-picked by yours truly. The first box ships soon, so subscribe HERE right now! Xx Coco

FANCY X COCO ROCHA

I’m so excited to announce a very special collaboration with one of my favorite social shopping sites, TheFancy.com. Every month I’ll be pulling together the most Oh-So-Coco items on TheFancy.com into one box which will ship to you anywhere in the world. For $39 you’ll get a Coco Rocha X Fancy Box with $80.00+ worth of products hand-picked by yours truly. The first box ships soon, so subscribe HERE right now! Xx Coco

Fashion Forward: How Tech Is Revamping the Runway

Coco-rocha-image-850

Coco Rocha has come a long way since she was spotted by a modeling scout at an Irish dancing competition. Since then, she’s become a fixture on the fashion scene — appearing on the runways for Marc Jacobs, Versace, Prada, Louis Vuitton, Anna Sui, Dolce & Gabbana, Chanel and Balenciaga.

More recently, though, she’s become a fixture on the social media scene, positioning herself as one of the most digitally-savvy models of her generation. Hers was one of the first fashion insider blogs in 2008, and Rocha was an early adopter of Twitter, Pose and Instagram. Across all social platforms, Rocha has more than 7 million followers on Tumblr, Twitter, Facebook, Google+, Tencent Weibo, Sina Weibo and others, earning her street cred as an socially savvy supermodel and role model for anyone looking to learn a thing or two about branding (she runs her accounts herself, and the New York Times recently noted her prowess). Her social savvy explains why Rocha will soon be a coach on Oxygen’s upcoming show, The Face, where she’ll teach aspiring models how to represent a brand and build one’s own.

SEE ALSO: Introducing Mashable’s 2012 Innovation Index

Her social media deftness and high-fashion expertise are also why we thought it appropriate for Coco Rocha to curate the fashion category of Mashable’s Innovation Index. Take a look at her picks below and then cast your vote in Fashion and the 14 other categories.

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