Runway Relief

Writen by Coco Rocha for Huffington Post.

Fashion Week was off to an early start when, on Tuesday night Vogue put on the Fashion’s Night Out Runway show. With over 150 models, it was probably the biggest show in New York history. I was lucky enough to be one of the 14 girls opening the show. I found myself on a double decker bus surrounded by single name icons like Naomi, Gisele, and Adriana to name a few… The show was a roaring success and set the tone for a Fashion Week I think all will remember. Not only is this the first season we are spending up in Lincoln Center, but there seems to be an overwhelmingly positive attitude in the air this week.

One thing I’m very excited about is fashion’s participation in the Nine West Runway Relief—the whole idea has really struck a chord with me. Years ago an aunt I’m especially close to was diagnosed with breast cancer. The cancer was cured before it claimed her life, but that doesn’t mean it won’t rear its ugly head again in my family or in other families I’m close to. Cancer is a monster that affects nearly everyone in some shape or form. We cannot let its widespread presence dull our alarm and awareness. We have to work together to encourage those around us to give back and show their support.

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RUNWAY RELIEFby Coco RochaWell August is almost out the door and that means one thing - Fashion Week is nearly here!!! This season Modelinia has teamed up with Nine West on a very special project which I’m happy to be a part of. I’ll be one of forty models doing what we models do best - WALK - but this time, for a cause. My girls and I will all be strapping on our specially made Nine West’s boot with built in pedometer’s to track our every step. For every mile of steps accumulated Nine West will make a donation to Fashion Targets Breast Cancer which supports research and education. 
Would you like to help us? Well you can! Modelinia will have a dedicated site for you to check out how many steps each model has taken per day (oh its on!!) and you can even SPONSOR A MODEL! How great is that? I’m unleashing my competitive spirit on this one and calling out all other models!! I promise you, if that means I’m going to be walking to each and every show, I will out walk them all. That having been said, if any show is late on my account, please remember it will be for a good cause ;)

RUNWAY RELIEF
by Coco Rocha

Well August is almost out the door and that means one thing - Fashion Week is nearly here!!! This season Modelinia has teamed up with Nine West on a very special project which I’m happy to be a part of. I’ll be one of forty models doing what we models do best - WALK - but this time, for a cause. My girls and I will all be strapping on our specially made Nine West’s boot with built in pedometer’s to track our every step. For every mile of steps accumulated Nine West will make a donation to Fashion Targets Breast Cancer which supports research and education.

Would you like to help us? Well you can! Modelinia will have a dedicated site for you to check out how many steps each model has taken per day (oh its on!!) and you can even SPONSOR A MODEL! How great is that? 
I’m unleashing my competitive spirit on this one and calling out all other models!! I promise you, if that means I’m going to be walking to each and every show, I will out walk them all. That having been said, if any show is late on my account, please remember it will be for a good cause ;)