Fashion Forward: How Tech Is Revamping the Runway

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Coco Rocha has come a long way since she was spotted by a modeling scout at an Irish dancing competition. Since then, she’s become a fixture on the fashion scene — appearing on the runways for Marc Jacobs, Versace, Prada, Louis Vuitton, Anna Sui, Dolce & Gabbana, Chanel and Balenciaga.

More recently, though, she’s become a fixture on the social media scene, positioning herself as one of the most digitally-savvy models of her generation. Hers was one of the first fashion insider blogs in 2008, and Rocha was an early adopter of Twitter, Pose and Instagram. Across all social platforms, Rocha has more than 7 million followers on Tumblr, Twitter, Facebook, Google+, Tencent Weibo, Sina Weibo and others, earning her street cred as an socially savvy supermodel and role model for anyone looking to learn a thing or two about branding (she runs her accounts herself, and the New York Times recently noted her prowess). Her social savvy explains why Rocha will soon be a coach on Oxygen’s upcoming show, The Face, where she’ll teach aspiring models how to represent a brand and build one’s own.

SEE ALSO: Introducing Mashable’s 2012 Innovation Index

Her social media deftness and high-fashion expertise are also why we thought it appropriate for Coco Rocha to curate the fashion category of Mashable’s Innovation Index. Take a look at her picks below and then cast your vote in Fashion and the 14 other categories.

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NAAG INTERVIEWBy Fiona Byrne March 10, 2011She’s a model. She’s a Canuck. She’s smart and sweet. And most importantly she’s the wife of Naag art director James Conran. Coco Rocha talks to us fresh from the Fall 2011 shows. 

Here we discover not only does James create awesome images — he creates sweet jewelry too. At least on on special occasions. But wait — this is about Coco! We discovered she werks a leather legging in her downtime and can still fit into a vest she had as a child!Who are you? Coco Rocha Conran Where do you live? New York, N.Y What do you do? Modeling pays the bills, the rest is for love or fun. What is the item in your closet you wear most often? Right now it’s my little orange Anna Sui dress that she gave me after walking in her show last month. It was my go-to outfit for Milan and Paris fashion weeks. What’s your preferred sunglasses brand? I’m a firm believer that you can’t go wrong with a pair of vintage Ray-Bans. What piece have you spent the most money on? One of the perks of being a model is that most of my clothes are given to me. However, two years ago, on the day of the Grammys I could NOT for the life of me find a good pair of shoes to go with my dress so I splurged on a pair of Versaces for an unmentionable amount. Where do you buy your socks? Are they plain or patterned? I haven’t bought socks in thousands of years. The last time I did, I think I bought them in Asia, in bulk. I only own plain socks — that way I don’t have to find their partner when doing laundry. What item of clothing do you feel great in every time you put it on?My Reiss leather leggings are like my second skin. Do you wear a watch? If so, what kind? I feel like the advancement of cell phones has been the kiss of death to watches. The last time I wore a watch was probably 10 years ago, right before my first flip phone. What piece have you been wearing for the longest amount of time? Did you ever think you would be still wearing it after all these time?
I have a pair of Rag and Bone pants I’ve probably worn weekly for the last six years. How they stay together, I have no idea. I also have a faux-fur vest that I got when I was 8 — I remember I hated it but now I wear it out and about all the time! What jewelry designers do you like? Chanel has some fun jewelry, but in general I like my cheapy costume jewelry… I do have a custom-designed engagement ring that my husband gave me. I guess he would be my favorite jewelry designer then! When you need a quick affordable fashion fix, where do you go? Depending on what city I’m in, either Zara or Topshop. I love mixing affordable with high fashion. What are you favorite places to shop online? Other than tickets I’ve never shopped online! I still like to touch or feel before buying… I know, I know, I’m so behind the times! What are the last three things you bought online? (fashion or otherwise) A last-minute plane ticket home to NY, tickets for James to see Prince and an out-of-print used book.

NAAG INTERVIEW
By Fiona Byrne
March 10, 2011

She’s a model. She’s a Canuck. She’s smart and sweet. And most importantly she’s the wife of Naag art director James Conran. Coco Rocha talks to us fresh from the Fall 2011 shows. 

Here we discover not only does James create awesome images — he creates sweet jewelry too. At least on on special occasions. But wait — this is about Coco! We discovered she werks a leather legging in her downtime and can still fit into a vest she had as a child!

Who are you?
Coco Rocha Conran

Where do you live?
New York, N.Y

What do you do?
Modeling pays the bills, the rest is for love or fun.

What is the item in your closet you wear most often?
Right now it’s my little orange Anna Sui dress that she gave me after walking in her show last month. It was my go-to outfit for Milan and Paris fashion weeks.

What’s your preferred sunglasses brand?
I’m a firm believer that you can’t go wrong with a pair of vintage Ray-Bans.

What piece have you spent the most money on?
One of the perks of being a model is that most of my clothes are given to me. However, two years ago, on the day of the Grammys I could NOT for the life of me find a good pair of shoes to go with my dress so I splurged on a pair of Versaces for an unmentionable amount.

Where do you buy your socks? Are they plain or patterned?
I haven’t bought socks in thousands of years. The last time I did, I think I bought them in Asia, in bulk. I only own plain socks — that way I don’t have to find their partner when doing laundry.

What item of clothing do you feel great in every time you put it on?
My Reiss leather leggings are like my second skin.

Do you wear a watch? If so, what kind?
I feel like the advancement of cell phones has been the kiss of death to watches. The last time I wore a watch was probably 10 years ago, right before my first flip phone.

What piece have you been wearing for the longest amount of time?
Did you ever think you would be still wearing it after all these time?
I have a pair of Rag and Bone pants I’ve probably worn weekly for the last six years. How they stay together, I have no idea. I also have a faux-fur vest that I got when I was 8 — I remember I hated it but now I wear it out and about all the time!

What jewelry designers do you like?
Chanel has some fun jewelry, but in general I like my cheapy costume jewelry… I do have a custom-designed engagement ring that my husband gave me. I guess he would be my favorite jewelry designer then!

When you need a quick affordable fashion fix, where do you go?
Depending on what city I’m in, either Zara or Topshop. I love mixing affordable with high fashion.

What are you favorite places to shop online?
Other than tickets I’ve never shopped online! I still like to touch or feel before buying… I know, I know, I’m so behind the times!

What are the last three things you bought online? (fashion or otherwise)
A last-minute plane ticket home to NY, tickets for James to see Prince and an out-of-print used book.