Moving Images and Images That Move UsBy Coco Rocha for PCMag The rise of the internet has spouted a deluge of images. Has it rendered the visual nearly meaningless? If so, how can skilled creators use tech to turn that around? There was a time when seeing a picture was a rare privilege. In the days before photography and the modern printing process you’d be lucky to have your own artwork at home, and if you did, family, neighbors, and guests would probably gather around it for hours on end. Though the printing press made images available on a mass level in the 15th century, they were still not cheap or easy to come by for most. By the late 18th century magazines started to find their place in households around the world and by the middle of the 20th century advertisers using images as a means for communication had reached their golden age. There was no casually thumbing through the few magazines you had access to each month. Each picture would be dutifully inspected and a great image would be remembered for life. For a hundred years that was the way of the world until the information age when the Internet spouted at first a steady trickle and then a deluge of images. Today the average person surfing the Internet and sites like Tumblr or Instagram may see hundreds if not thousands of new pictures and images a day. Whether they’re good, bad, or ugly, images go in and out of our consciousness without leaving much, if any, impression.This change in attitude toward the image is devastating to publishers and advertisers who face an exponential increase in competition and decrease in attention. As a model, I feel it as much as anyone in the business. My role in fashion and advertising is to draw the viewer in, make him or her stop and consider: are we holding their attention? For my peers and me the answer is probably “yes, but not for long enough” and for that reason I think static images as advertising have to change. The futures of both advertising and fashion editorials have to lie with far more interactive images… READ MORE AT PCMAG (click) (photo by Jamie Beck for Senhoa)

Moving Images and Images That Move Us
By Coco Rocha for PCMag

The rise of the internet has spouted a deluge of images. Has it rendered the visual nearly meaningless? If so, how can skilled creators use tech to turn that around?

There was a time when seeing a picture was a rare privilege. In the days before photography and the modern printing process you’d be lucky to have your own artwork at home, and if you did, family, neighbors, and guests would probably gather around it for hours on end. Though the printing press made images available on a mass level in the 15th century, they were still not cheap or easy to come by for most. By the late 18th century magazines started to find their place in households around the world and by the middle of the 20th century advertisers using images as a means for communication had reached their golden age. There was no casually thumbing through the few magazines you had access to each month. Each picture would be dutifully inspected and a great image would be remembered for life.

For a hundred years that was the way of the world until the information age when the Internet spouted at first a steady trickle and then a deluge of images. Today the average person surfing the Internet and sites like Tumblr or Instagram may see hundreds if not thousands of new pictures and images a day. Whether they’re good, bad, or ugly, images go in and out of our consciousness without leaving much, if any, impression.

This change in attitude toward the image is devastating to publishers and advertisers who face an exponential increase in competition and decrease in attention. As a model, I feel it as much as anyone in the business. My role in fashion and advertising is to draw the viewer in, make him or her stop and consider: are we holding their attention? For my peers and me the answer is probably “yes, but not for long enough” and for that reason I think static images as advertising have to change.

The futures of both advertising and fashion editorials have to lie with far more interactive images…

READ MORE AT PCMAG (click)

(photo by Jamie Beck for Senhoa)

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Instagram Tips from Model Coco Rocha - PCMag By Chandra SteelModel Coco Rocha has over 350,000 followers on Instagram, where she shares behind-the-scenes shots from her modeling gigs, snaps of her global adventures, and even childhood memories on Throwback Thursdays. And she’s got her fair share of experience with what makes a good photo, considering she’s been on billboards and magazine covers the world over. So, how does she do it? Here she shares her tips for those who feel more comfortable behind the camera than in front of it. 1) FIND THE BEST SIDE“If I’m capturing an image of say, the Eiffel Tower, I’m going take at least 10 pictures from varying angles,” she says. “Even in today’s world of instant everything, try to take pride in composing an aesthetically beautiful picture.” 2) EDIT, EDIT, EDITEver the professional, Rocha doesn’t settle for just Instagram’s filters to make her shots look good. “Before I post my photos to Instagram I nearly always run them through a whole host of photo-editing apps on my iPhone,” she says. “Some of my favorites are Snapseed, Pictwo, Lenslight, and, of course, Camera+.” She notes that what used to be a splurge is now a steal. “It’s astonishing to me that pictures that used to cost tens of thousands of dollars to create in a studio can now be basically created on a phone with a few $1.99 apps,” she says. If you’re planning on sharing, the extra steps are worth it, according to Rocha. “Your audience will thank you for it,” she says. “Treat every upload as if it was a miniature work of art.” 3) DON’T OVERSHAREBut just because creating great photos is nearly free doesn’t mean they should be shared freely. “Your audience is following you for a reason and they clearly do want to hear from you regularly… but not too often,” Rocha advises. “It’s important you don’t overwhelm and overshare because your audience will have no problem clicking ‘unfollow’ if they feel you’re oversaturating their feed.”

Instagram Tips from Model Coco Rocha - PCMag

By Chandra Steel

Model Coco Rocha has over 350,000 followers on Instagram, where she shares behind-the-scenes shots from her modeling gigs, snaps of her global adventures, and even childhood memories on Throwback Thursdays. And she’s got her fair share of experience with what makes a good photo, considering she’s been on billboards and magazine covers the world over. So, how does she do it? Here she shares her tips for those who feel more comfortable behind the camera than in front of it.

1) FIND THE BEST SIDE
“If I’m capturing an image of say, the Eiffel Tower, I’m going take at least 10 pictures from varying angles,” she says. “Even in today’s world of instant everything, try to take pride in composing an aesthetically beautiful picture.”

2) EDIT, EDIT, EDIT
Ever the professional, Rocha doesn’t settle for just Instagram’s filters to make her shots look good. “Before I post my photos to Instagram I nearly always run them through a whole host of photo-editing apps on my iPhone,” she says. “Some of my favorites are Snapseed, Pictwo, Lenslight, and, of course, Camera+.” She notes that what used to be a splurge is now a steal. “It’s astonishing to me that pictures that used to cost tens of thousands of dollars to create in a studio can now be basically created on a phone with a few $1.99 apps,” she says. If you’re planning on sharing, the extra steps are worth it, according to Rocha. “Your audience will thank you for it,” she says. “Treat every upload as if it was a miniature work of art.”

3) DON’T OVERSHARE
But just because creating great photos is nearly free doesn’t mean they should be shared freely. “Your audience is following you for a reason and they clearly do want to hear from you regularly… but not too often,” Rocha advises. “It’s important you don’t overwhelm and overshare because your audience will have no problem clicking ‘unfollow’ if they feel you’re oversaturating their feed.”

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PCMag: What Do You Carry, Supermodel Coco Rocha?This week you’ll see the model on the runway at New York Fashion Week and on your TV on “The Face.” But every day, you’ll see her all across social mediaBy Chandra Steel Model Coco Rocha is renowned in the fashion industry for her posing but when it comes to her professed love of technology, she’s clearly no poser. Rocha is the undisputed ruler of social media among models. Tumblr, Instagram, Twitter,Facebook, Google+, Weibo, Pose, The Fancy,Viddy, Cinemagram, and, now, Vine—she’s everywhere. She’s also a gadget girl. So it’s fitting that Rocha, the face of many brands and a magazine cover regular, is clearly no stranger to the camera. She even reached out to the forward-thinking camera company Lytro to become better acquainted with its light-field technology camera after reading about it in a blog post. She later served as a judge for the company’s Light Field Photography Contest alongside tech writers and a photographer. And just a few weeks back, Google invited her to try out Google Glass. “I was like a kid in a candy store!” Rocha told PCMag. “I think this technology will open up a whole array of possibilities to us that we had never dreamed of.” Rocha knows something about new possibilities. “When I started modeling 10 years ago, there were no models with social media presence, there was no social media as we have it today,” she says. “Now I don’t think a model can expect to survive without it.”Click HERE to read more.

PCMag: What Do You Carry, Supermodel Coco Rocha?

This week you’ll see the model on the runway at New York Fashion Week and on your TV on “The Face.” But every day, you’ll see her all across social media

By Chandra Steel


Model Coco Rocha is renowned in the fashion industry for her posing but when it comes to her professed love of technology, she’s clearly no poser.

Rocha is the undisputed ruler of social media among models. Tumblr, Instagram, Twitter,Facebook, Google+, Weibo, Pose, The Fancy,Viddy, Cinemagram, and, now, Vine—she’s everywhere. She’s also a gadget girl. So it’s fitting that Rocha, the face of many brands and a magazine cover regular, is clearly no stranger to the camera. She even reached out to the forward-thinking camera company Lytro to become better acquainted with its light-field technology camera after reading about it in a blog post. She later served as a judge for the company’s Light Field Photography Contest alongside tech writers and a photographer.

And just a few weeks back, Google invited her to try out Google Glass. “I was like a kid in a candy store!” Rocha told PCMag. “I think this technology will open up a whole array of possibilities to us that we had never dreamed of.”

Rocha knows something about new possibilities. “When I started modeling 10 years ago, there were no models with social media presence, there was no social media as we have it today,” she says. “Now I don’t think a model can expect to survive without it.”

Click HERE to read more.

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