L’Officiel Italia - September 2014

I’m a little late on this but I wanted to share with you my editorial for the September issue of L’Officiel because its one of my favorites of the season. I love the drama and theatrics of this shoot, and worth noting is that most of the special effects were done on set - not in post production. plus, how cool is that film strip collage of poses?! There are more where that came from in my new book the Study of Pose, coming out in October but available for (super discounted) pre-sale right HERE!

Photographer: Kristian Schuller
Stylist: Peggy Schuller
Hair: Yusef Williams
Make-up: Stefanie Willmann
Model: Coco Rocha


Kate Upton And The Return Of The SupermodelBy Vicki Hogarth for Huffington Post
In an era where Hollywood stars had supposedly stomped out the supermodel, a handful of girls have still risen to the ranks of superstars. Kate Upton, along with her contemporaries Coco Rocha and Cara Delevingne, have become brands in a time when models are accustomed to the idea of being seen and not heard on runways, while actresses and pop stars do the talking in magazine cover stories and international ad campaigns. The original six supermodels — Naomi Campbell, Cindy Crawford, Linda Evangelista, Claudia Schiffer, Stephanie Seymour, and Christy Turlington — may have created the concept of the supermodel, but Upton, Rocha and Delevingne are turning the idea of what “supermodel” means on its perfectly symmetrical head. The three new age superstars are actively crafting their own publicity campaigns and gleaning armies of digital fans with their every blog post, candid Instagram photo and witty tweet.
Kate Upton’s popularity is literally quantifiable. You can see it in the millions of YouTube views and Twitter followers she has accumulated since her now famous video went viral. Through her use of guerilla marketing, the traditional media came calling. First Sports Illustrated gave her the coveted Swimsuit Issue cover. GQ and Esquire soon followed suit. Then the unthinkable happened. Carine Roitfeld and Anna Wintour wanted to work with the model who had charmed the world with an iPhone and little bit of tech know-how. The evidence speaks for itself: the blonde bombshell is currently on the cover of Vogue's July issue.
Unlike Upton, Coco Rocha’s story begins in high fashion. The Canadian model got her start the old-fashioned way, as a teenage protégée to Steven Meisel. Now 24, the social media-savvy Rocha has amassed millions of followers on 13 different platforms, including Twitter, Instagram, Facebook and Tumblr. While speaking at “Decoded Fashion,” a style and technology conference that took place at New York Fashion Week this spring, Rocha was asked about the key to her online brand’s success. “My content is from me. It’s not some PR firm that’s deciding to sell other things,” insisted Rocha to the audience. “It’s me and my voice and I think only I know it best.”
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Rocha has used her self-made brand power to branch out from starring in elite campaigns for the likes of Louis Vuitton and Chanel to shooting mass appeal ads for Ann Taylor and Esprit. One of the crowning moments in her multi-level takeover? Coco posed in a campaign for Diet Coke (shot by Karl Lagerfeld, no less), an iconic brand famously characterized by Andy Warhol as the most democratic product of all time, a drink beloved by everyone from the super elite to the Everyman. Rocha most recently invaded living rooms across America when she joined Naomi Campbell and Karolina Kurkova as a supermodel coach on the reality show The Face, which has already been picked up for another season.
Labels and multi-national corporations clearly see the added marketing benefits of booking a model with a built-in fan base. Delevingne, who has almost 2 million followers on Instagram alone, posts photos from her work in campaigns such as Burberry Body Tender sandwiched between backstage pics from Paris Fashion Week and candid shots of the model hanging out with best friend Rita Ora. She might have the allure and edge of her supermodel predecessors who partied with rock stars and ruled the runways, but the big difference is that, through Delevingne, we all have backstage passes. 
Linda, Christy and Naomi’s supermodel era may have been defined by its glamour, but Kate, Coco and Cara are becoming megastars with every off-the-cuff tweet and Instagram photo of a bad hair day. Hollywood stars like Natalie Portman, Blake Lively and Keira Knightley might still dominate when it comes to the September issues, but given that none of these women are even on Twitter, it’s not outrageous to suggest that, in the near future, the supermodels might monopolize the newsstands once again. The fashion world might be known for repeating itself, but whenever it makes the old new again, it always has a fresh take that we haven’t seen before.

Kate Upton And The Return Of The Supermodel
By Vicki Hogarth for Huffington Post

In an era where Hollywood stars had supposedly stomped out the supermodel, a handful of girls have still risen to the ranks of superstars. Kate Upton, along with her contemporaries Coco Rocha and Cara Delevingne, have become brands in a time when models are accustomed to the idea of being seen and not heard on runways, while actresses and pop stars do the talking in magazine cover stories and international ad campaigns. The original six supermodels — Naomi Campbell, Cindy Crawford, Linda Evangelista, Claudia Schiffer, Stephanie Seymour, and Christy Turlington — may have created the concept of the supermodel, but Upton, Rocha and Delevingne are turning the idea of what “supermodel” means on its perfectly symmetrical head. The three new age superstars are actively crafting their own publicity campaigns and gleaning armies of digital fans with their every blog post, candid Instagram photo and witty tweet.

Kate Upton’s popularity is literally quantifiable. You can see it in the millions of YouTube views and Twitter followers she has accumulated since her now famous video went viral. Through her use of guerilla marketing, the traditional media came calling. First Sports Illustrated gave her the coveted Swimsuit Issue cover. GQ and Esquire soon followed suit. Then the unthinkable happened. Carine Roitfeld and Anna Wintour wanted to work with the model who had charmed the world with an iPhone and little bit of tech know-how. The evidence speaks for itself: the blonde bombshell is currently on the cover of Vogue's July issue.

Unlike Upton, Coco Rocha’s story begins in high fashion. The Canadian model got her start the old-fashioned way, as a teenage protégée to Steven Meisel. Now 24, the social media-savvy Rocha has amassed millions of followers on 13 different platforms, including Twitter, Instagram, Facebook and Tumblr. While speaking at “Decoded Fashion,” a style and technology conference that took place at New York Fashion Week this spring, Rocha was asked about the key to her online brand’s success. “My content is from me. It’s not some PR firm that’s deciding to sell other things,” insisted Rocha to the audience. “It’s me and my voice and I think only I know it best.”

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VOGUE MEXICO - Cover #2 & #3 for December 2012

Going for the gold in my second and third of three golden themed covers I did for this month’s Vogue Mexico. Yes, that signature is printed on the cover - so if you didn’t win one of the 10 signed Vs. Magazines up for grabs yesterday, this could be the next best thing.

If you’d like to see my archive of all covers fromt the last 9 years (which I haven’t updated in a while, come to think of it) visit my website cocorocha.com

Expanding Her Efforts to Be a Role Model

By Irina Aleksander for The New York Times

ONE afternoon in late July, traffic stopped in Manhattan so that a small parade of models could cross the street. They entered the Coffee Shop, a restaurant in Union Square, and descended to a dimly lighted subterranean lounge with leather banquettes and Champagne buckets filled with mini cartons of coconut water. The girls, most of them around 16 years old, wore shorts and tank tops along with chunky heels and too much eye makeup.

“These are really the babies, but to me, this is the perfect group,” said Coco Rocha, the 23-year-old model, who was there to give a lesson on modeling and social media. She was wearing slim black pants, black boots and a snug white blazer over an oxford shirt buttoned to the neck. Her red hair was pulled up into a neat topknot.

“Who here has a Tumblr blog?” she asked, addressing an audience of several dozen. Ten hesitant hands sprouted. Ms. Rocha smiled. “O.K., what we’re going to talk about in class today is how important it is to brand yourself.” Ms. Rocha, who used to teach dance to 4-year-olds, stood with one foot planted firmly in front of the other, pumping her right knee in the manner of a cabaret dancer as she spoke. “You cannot be just another pretty face,” she added. “Do you know how many girls there are in New York right now?”

More than just a pretty face, Ms. Rocha is one of the few models who has become known by just her first name. At a moment when the fashion industry has increasingly marginalized models — to anonymous, size 0 waifs, a life span of three seasons (that’s a year and a half in human years), and off the magazine covers in place of celebrities like Jennifer Lopez and Lady Gaga — she has emerged as the model’s liberator.

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LEARN THE ROPES OF HIGH FASHION POSINGCoco Rocha & Christie’s: Bid to Save the Earth
Have you or a friend ever wanted to learn how to pose like a high fashion model? If you go to www.charitybuzz.com before Thursday you can bid on a private lesson for you and a friend in high fashion posing, photo movement and runway walking with…. me! All proceeds will go to a great cause - Christie’s Green Auction: A Bid to Save the Earth.Please reblog this article if you have followers interested in fashion and modeling.

LEARN THE ROPES OF HIGH FASHION POSING
Coco Rocha & Christie’s: Bid to Save the Earth

Have you or a friend ever wanted to learn how to pose like a high fashion model? If you go to www.charitybuzz.com before Thursday you can bid on a private lesson for you and a friend in high fashion posing, photo movement and runway walking with…. me! All proceeds will go to a great cause - Christie’s Green Auction: A Bid to Save the Earth.

Please reblog this article if you have followers interested in fashion and modeling.