After Backlash, Instagram CEO Promises Your Photos Will Not Be Used in Ads

RACKED.COM
Wednesday, December 19, 2012, by 
Kerry Folan

After grumblings from the media and Instagram users yesterday, Instagram CEO and founder Kevin Systrom says the company will remove language from the service’s new terms of use that stated Instagram would allow user pictures to be used in advertising, Mashable reports.

The new terms, announced late Monday night, forced users to give Instagram “a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service.” Instagram isn’t claiming copyright or ownership of your arty selfies, but they do get to use them however they like, without your permission and without compensating you for use. The only opt out would have been to delete your Instagram account.

Yesterday saw a mini backlash from the fashion community. Style.com reportsthat industry heavyweights such as Nina Garcia and Coco Rocha, two of the most powerful presences in fashion social media, took to their respective platforms to vocalize their complaints.

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Coco Rocha wrote a piece on her Tumblr blog titled “Instagram—World’s Worst Modeling/Photography Agency?” where she declared, “As a model, I’m horrified by Instagram’s proposed new terms of service. As a human being I’m outraged.”

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Nina Garcia also weighed in with the tweet above.

In response to the negative feedback, Systrom posted a retraction of sorts on Instagram’s blog in a post titled “Thank you and We’re Listening

From the start, Instagram was created to become a business. Advertising is one of many ways that Instagram can become a self-sustaining business, but not the only one. Our intention in updating the terms was to communicate that we’d like to experiment with innovative advertising that feels appropriate on Instagram. Instead it was interpreted by many that we were going to sell your photos to others without any compensation. This is not true and it is our mistake that this language is confusing. To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear.

As Mashable points out, the updated terms were actually pretty darn clear, stating explicitly "you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you."

But the quick response and the promise to change the terms should go a long way to sooth everyone’s ruffled feathers.

Instagram - World’s Worst Modeling / Photography Agency?

As a model, I’m horrified by Instagram’s proposed new terms of service. As a human being I’m outraged. The new terms, set to go into effect on January 16th, pretty much grant Instagram free reign to do anything they want with your pictures and data. They can sell your username, your profile picture and any photos you’ve taken with the platform to anyone they want - oh, and you won’t see a penny of that sale. In effect, for me personally, they have become the worse modeling agency in history.

Here are some of their new terms laid out blatantly:

"Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you. If you are under the age of eighteen (18), or under any other applicable age of majority, you represent that at least one of your parents or legal guardians has also agreed to this provision (and the use of your name, likeness, username, and/or photos (along with any associated metadata)) on your behalf.”

Will public outrage be enough to stop this from going into effect? We shall see. I invite each one of you to repost this or speak out in your own way.

To read more, see BUZZFEED.COM or MASHABLE.COM

Fashion Forward: How Tech Is Revamping the Runway

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Coco Rocha has come a long way since she was spotted by a modeling scout at an Irish dancing competition. Since then, she’s become a fixture on the fashion scene — appearing on the runways for Marc Jacobs, Versace, Prada, Louis Vuitton, Anna Sui, Dolce & Gabbana, Chanel and Balenciaga.

More recently, though, she’s become a fixture on the social media scene, positioning herself as one of the most digitally-savvy models of her generation. Hers was one of the first fashion insider blogs in 2008, and Rocha was an early adopter of Twitter, Pose and Instagram. Across all social platforms, Rocha has more than 7 million followers on Tumblr, Twitter, Facebook, Google+, Tencent Weibo, Sina Weibo and others, earning her street cred as an socially savvy supermodel and role model for anyone looking to learn a thing or two about branding (she runs her accounts herself, and the New York Times recently noted her prowess). Her social savvy explains why Rocha will soon be a coach on Oxygen’s upcoming show, The Face, where she’ll teach aspiring models how to represent a brand and build one’s own.

SEE ALSO: Introducing Mashable’s 2012 Innovation Index

Her social media deftness and high-fashion expertise are also why we thought it appropriate for Coco Rocha to curate the fashion category of Mashable’s Innovation Index. Take a look at her picks below and then cast your vote in Fashion and the 14 other categories.

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