DESTINATION IMAN - Supermodel Iman interviews ‘The Face' mentors Naomi Campbell, Karolina Kurkova and Coco Rocha about their style and approach to the game.
IMAN: What were the qualities you were looking for in a model?
COCO: For me, looks were second to attitude. I wanted hard working girls who really view modeling as a profession, not a lifestyle. I didn’t want the bad girls, the party girls, or the ones who just wanted to be TV famous on my team. I wanted girls who had an open mind, were willing to work very hard and trust me as a mentor to train them.
NAOMI: I was looking for drive, passion, thick skin, being able to change, and a willingness to follow direction. All of those elements were really important to me.
KAROLINA: Simply put, I wanted someone who was willing to work hard and was a good person. Uniqueness was important too.
IMAN: What is your strongest suit as a leader?
NAOMI: I was definitely Sergeant Major of the group. I was tough on my girls and didn’t sugar coat anything, because that won’t help them in the long run. I pushed them as hard as they’ll be pushed when they’re in the modeling industry, and I think they came out of the competition as stronger models because of this.
COCO: I think my strong suit was that I never played it safe. I can’t stand mediocrity in modeling or in fashion and I wasn’t going to let my girls take the easy route – ever.
KAROLINA: I’ve always been interested in becoming a mentor to girls who have just started out in the modeling business. I wish I had this when I was coming up — women in the business to offer advice, guidance, and who could relate to everything you go through.