UK TELEGRAPH - November 1st, 2011
by Aurelia Donaldson

Canadian supermodel Coco Rocha talks to the Telegraph about her latest humanitarian project - a range of jewellery to benefit Cambodian exploitation survivors.

While most models are commonly known for lending their face for the top fashion campaigns, storming the catwalks and attending fabulous fashion parties, Coco Rocha is also becoming increasingly known for her humanitarian efforts. The Canadian-born supermodel recently released a short film called ‘Letter to Haiti’ which documented her trip to Haiti shortly after the earthquake destroyed the area. The film, directed by her husband James Conran, follows Rocha as she hands out thousands of letters from people around the world to the children of Haiti.

Her latest philanthropic work benefits the victims of human trafficking and exploitation in Cambodia. Alongside Senhoa, a jewellery company that supports victims of human trafficking by providing income-generating opportunities, Rocha has designed seven jewellery pieces which will be handcrafted by the Cambodian survivors, often children aged 15 and up. Using Swarovski crystals the pieces will be sold on www.senhoa.com/cocorocha , with all proceeds going to Senhoa’s community development projects that rehabilitate and educate the young women of Cambodia.

Rocha has also made sure her fashion friends are involved and enlisted models Iman and Caroline Trentini to join her in the campaign shot by America’s Next Top Model judge and photographer Nigel Barker.
Rocha became involved with Senoa after the founder of the site, Lisa T.D. Nguyen, attended her wedding to James Conran in June 2010, during which Rocha wore a dress designed by close friend Zac Posen.
The jewellery is available to buy from today on Senoa’s website, where you can also see the campaign and read more about the collection.

With special thanks to Coco Rocha, James Conran, Calvin at Storm Models and Micki Schneider at Wilhelmina Models.

www.cocorocha.com
www.senhoa.com/cocorocha
www.stormmodels.com
www.wilhelmina.com

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Senhoa - By Coco Rocha.For a few weeks I’ve been working with Senhoa via email and snail mail on a jewelry line collaboration. Senhoa is a great charity that supports victims of human trafficking in South East Asia by providing income-generating opportunities, social reintegration and programs for self-empowerment. Some of the children they work with are as young as 4 years old.This weekend I flew to LA to finalize jewelry designs which we hope to have available within a few months. The Jewelry ‘Coco Rocha For Senhoa’ will be made in Cambodia by the older girls in the program, with all proceeds going back into the program. It will be available around the world. Stay tuned for more…

Senhoa - By Coco Rocha.

For a few weeks I’ve been working with Senhoa via email and snail mail on a jewelry line collaboration. Senhoa is a great charity that supports victims of human trafficking in South East Asia by providing income-generating opportunities, social reintegration and programs for self-empowerment. Some of the children they work with are as young as 4 years old.

This weekend I flew to LA to finalize jewelry designs which we hope to have available within a few months. The Jewelry ‘Coco Rocha For Senhoa’ will be made in Cambodia by the older girls in the program, with all proceeds going back into the program. It will be available around the world. Stay tuned for more…

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