Fashion Forward: How Tech Is Revamping the Runway

Coco-rocha-image-850

Coco Rocha has come a long way since she was spotted by a modeling scout at an Irish dancing competition. Since then, she’s become a fixture on the fashion scene — appearing on the runways for Marc Jacobs, Versace, Prada, Louis Vuitton, Anna Sui, Dolce & Gabbana, Chanel and Balenciaga.

More recently, though, she’s become a fixture on the social media scene, positioning herself as one of the most digitally-savvy models of her generation. Hers was one of the first fashion insider blogs in 2008, and Rocha was an early adopter of Twitter, Pose and Instagram. Across all social platforms, Rocha has more than 7 million followers on Tumblr, Twitter, Facebook, Google+, Tencent Weibo, Sina Weibo and others, earning her street cred as an socially savvy supermodel and role model for anyone looking to learn a thing or two about branding (she runs her accounts herself, and the New York Times recently noted her prowess). Her social savvy explains why Rocha will soon be a coach on Oxygen’s upcoming show, The Face, where she’ll teach aspiring models how to represent a brand and build one’s own.

SEE ALSO: Introducing Mashable’s 2012 Innovation Index

Her social media deftness and high-fashion expertise are also why we thought it appropriate for Coco Rocha to curate the fashion category of Mashable’s Innovation Index. Take a look at her picks below and then cast your vote in Fashion and the 14 other categories.

Read More

Blogging From The Skyby Coco RochaWell people, I’m on a plane on my way to LA. Yes, that’s right, I’m on wifi at 12,000 feet!! How amazing is technology these days?! The only thing that could make this any cooler would be if I were blogging from my iSlate which Apple may or may not announce actually EXISTS at their media event tomorrow. Have you guys seen this video !?! I want! I want!!!Anyway, I land in LA in a few hours and I have a busy few days filled with Grammy rehearsal’s and clothing line meetings. I can’t believe it but the 52nd annual Grammys are coming up in just 5 days now. Are you ready? I am… sort of. The last few days I’ve been thinking a lot about what going to ask the attendees. Do you have ideas? Send me your suggestions if you do and I’ll gladly read over them. Anyway, even if I’m not 100% ready, my dress is! One thing I’d like to ask: If you’re not following me on Twitter make sure you do by the night of the Grammys! In between corresponding for ET Canada I shall be twittering my thoughts about what everyone is wearing on the red carpet. You’ll not be able to find any more up-to-the-minute  red carpet Grammy information than by following my streaming updates on twitter.com/oh_so_coco - BELIEVE THAT!!!Before I go I’ll leave you with a picture of James and I enjoying the wonders of modern life. At this very second he’s on his plane from NY to LA and I’m on my plane from Miami to LA - Yes, we’re video chatting up in the sky - Could we be any more futuristic?!

Blogging From The Sky
by Coco Rocha

Well people, I’m on a plane on my way to LA. Yes, that’s right, I’m on wifi at 12,000 feet!! How amazing is technology these days?! The only thing that could make this any cooler would be if I were blogging from my iSlate which Apple may or may not announce actually EXISTS at their media event tomorrow. Have you guys seen this video !?! I want! I want!!!

Anyway, I land in LA in a few hours and I have a busy few days filled with Grammy rehearsal’s and clothing line meetings. I can’t believe it but the 52nd annual Grammys are coming up in just 5 days now. Are you ready? I am… sort of. The last few days I’ve been thinking a lot about what going to ask the attendees. Do you have ideas? Send me your suggestions if you do and I’ll gladly read over them. Anyway, even if I’m not 100% ready, my dress is!

One thing I’d like to ask: If you’re not following me on Twitter make sure you do by the night of the Grammys! In between corresponding for ET Canada I shall be twittering my thoughts about what everyone is wearing on the red carpet. You’ll not be able to find any more up-to-the-minute  red carpet Grammy information than by following my streaming updates on twitter.com/oh_so_coco - BELIEVE THAT!!!

Before I go I’ll leave you with a picture of James and I enjoying the wonders of modern life. At this very second he’s on his plane from NY to LA and I’m on my plane from Miami to LA - Yes, we’re video chatting up in the sky - Could we be any more futuristic?!