LIFE via INSTAGRAM (Part Two) - April 24th to 28th

In this installment of Life via Instagram I travel, do a little press and am presented with the Style Icon award at the Vienna Awards. But more importantly, it finally feels (and looks) like spring! 

  1. Woke up in Vienna! Doing a little press prior to the Vienna Awards - talking about my BaubleBar #ohsococobb line!
  2. A little pre-award show cake.
  3. My look for the night is a Christian Siriano gown paired with my own BaubleBar #OhSoCocoBB ear cuff!
  4. Thank you to the beautiful Valerie Campbell for presenting me with the Style Icon award at the Vienna Awards!
  5. #FlashbackFriday - shooting with my favorite lady, Ellen Von Unwerth, in Berlin.
  6. Back home in New York just in time to see my magnolia tree blossom! Sprinngg!!
  7. I’ve returned to Toronto and I’m starting my day with a fabulous luncheon hosted by Suzanne Rogers for my dear Zac Posen.
  8. Of course Zac and I quickly found Suzanne’s puppy!
  9. It’s time for spring pastels! With Anna and Suzanne. Fashion courtesy of Zac Posen.

PARIS FASHION WEEK via INSTAGRAM - March 2nd to 4th, 2013

In this installment of Life via Instagram, I have the privilege to sit front row and watch some of the Paris Fashion Week shows for the first time in 18 seasons. I catch up with old friends like Jean Paul Gaultier, who tells me an amazing secret, and I discover who’s on Ellen Von Unwerth’s iPhone screensaver!
  1. Before the Jean Paul Gaultier show with the amazing Numero editor-in-chief, Babeth Djian! #PFW

  2. Strike a pose! The fantastic stage design at Jean Paul Gaultier tonight. #PFW

  3. Jean Paul Gaultier whispering a secret… My lips are sealed!

  4. Picking my look for tonight’s Diesel party at #PFW.

  5. Bumped into two of my favorite people, Ellen Von Unwerth and Renzo Rosso, at the Diesel party!

  6. The official iPhone screensaver of Ellen Von Unwerth ;)

  7. Glamour and I are in agreement - we are all about orange for Spring 2013.

  8. Spotted my friend Ava in the white jacket at Giambattista Valli. She and I used to be roommates years ago!

  9. Anna + team taking it all in at Giambattista Valli - PFW.

Behind the Scenes - WHBM’s Spring 2013 TV spot

posted my new White House Black Market TV commercial on Monday (watch it HERE), and today I’m happy to show you a great little behind-the-scenes of how we put it all together for the third time


White House | Black Market - New Campaign Film

For my third White House | Black Market commerical we stuck with the dancing theme, but brought in one of my favorite photographers, Ellen Von Unwerth, to direct. You might remember Ellen shot my Vs Magazine cover and editorial last year. I love the song and vibe of this commercial and I had so much fun messing up that perfectly minimalist set!

Watch my first tap dancing campaign film for WHBM here. Watch the second dance battle (with myself) here.

VS MAG - James’ behind-the-scenes pics

A few months ago I posted one of my favorite editorials of the year - a shoot by Ellen Von Unwerth in VS Magazine (if you didnt see it already, go HERE). My husband, James, was on set with me and took these behind-the-scenes pics on his iPhone. If you hadn’t already guessed it, James is pretty much the photographer behind most of the pictures and videos I post here and on Instagram. I must say, it’s definitely nice to have a hubby documenting your life for you ;) Xx Coco

LIFE via INSTAGRAM - November 1st - 13th, 2012.
Follow me at @cocorocha for realtime updates! 

  1. Posing with the shark, Mr. Brad Goreski, in his killer Givenchy sweater.
  2. Good morning NYC. I’m back for tonight’s Coalition For The Homeless Artwalk event and hoping the second storm heading our way today shows some mercy.
  3. At Liebeskind NY and I’m having a hard time picking just one bag here.
  4. My look for tonight’s ARTWALK supporting Coalition For The Homeless. (Taken with Pose)
  5. With the man of the hour, Mr. Patrick McMullan, at ARTWALK.
  6. So… Barack Obama just flew overhead in Air Force One.
  7. Pairing my Diesel hoodie with a fancy room. On set with one of my favorite photographers, Ellen Von Unwerth. (Taken with Pose)
  8. The fall colors at my house inspired my look for tonight’s Vogue/CFDA Fashion Fund dinner. Dress by Suno, jacket by Reiss and shoes by Versace. (Taken with Pose)
  9. With Caroline Trentini, one of my all-time favorite girls (and models), at the CFDA Vogue Fashion Fund dinner.

Vs. Mag Editorial - By Ellen Von Unwerth
September 2012

When Ellen asked me to be a part of her 1950s B movie-inspired shoot for this month’s Vs. Magazine I jumped at the chance to play an off-the-wall character for her yet again. We shot this in early July, right after my trip to Monaco with James (remember that?) in an old movie theater in Paris. I posted the cover a few weeks ago, but now I’m happy to show you some of the crazy-fun editorial for the first time on the web!


Vs. MAG - Co-starsSeptember 2012 
Yesterday I posted my new Vs. magazine cover, but I’d also like to introduce you to my beautiful Vs. cover co-stars: Liv Tyler, Rachel McAdams and Amanda Seyfried. Somehow I slipped in there as the only model of the group ;) Which is your favorite? Personally I like them all, but adore Amanda’s.
Coco Rocha by Ellen von UnwerthRachel McAdams by Drew BarrymoreLiv Tyler by Helena Christensen Amanda Seyfried by Guy Aroch 

Vs. MAG - Co-stars
September 2012 

Yesterday I posted my new Vs. magazine cover, but I’d also like to introduce you to my beautiful Vs. cover co-stars: Liv Tyler, Rachel McAdams and Amanda Seyfried. Somehow I slipped in there as the only model of the group ;)

Which is your favorite? Personally I like them all, but adore Amanda’s.

Coco Rocha by Ellen von Unwerth
Rachel McAdams by Drew Barrymore
Liv Tyler by Helena Christensen 
Amanda Seyfried by Guy Aroch 

MILAN FASHION WEEK - My Armani Exclusive
February 27th, 2012 

  1. Look who I bumped into in Milan! Remember this crazy Ellen Von Unwerth shoot? (HERE)
  2. Amazing wall-mounted statue.
  3. Shoes at Armani.
  4. Early morning fun backstage with my girl Siri Tollerod. Check out the last time we worked together HERE.
  5. Hair & makeup at Armani.
  6. My two looks at today’s show. I was asked to open for the 3rd time in a row! 

BERLIN from Coco Rocha on Vimeo.

a James Conran Film.

I’m obsessed with the other model in this video - dont you think she could be my fashion grandma?! She told me she used to runway model in the 1960’s for the great houses like Chanel and Dior and then went onto assist Siegfried and Roy onstage until they retired. Now she is again working as a fashion model in Germany and I was privileged enough to work with her on this shoot arranged by another great woman in fashion, Ms. Ellen Von Unwerth.

We filmed inside the old Berlin powerplant and my husband James documented the entire day for me. If you’re interested, you can find some of the resulting portraits Ellen shot HERE. They were sponsored by the brand Schwarzkopf which, coincidentally, I am doing another special project with this summer in collaboration with Karl Lagerfeld!

I am so fortunate to get to work with these legends!