Behind-The-Scenes - Longchamp ‘You Should Be Dancing’

I posted the video last week and some of the images from the campaign yesterday. Now here’s a behind-the-scenes look at how we put it all together. Choreographer Salim Gaulwoos explains his inspiration and concept for the Longchamp woman. I have to say, working with Salim and the Longchamp team again was one of my favorite jobs of 2012. 

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JEAN PAUL GAULTIER - Interview for Glamour MagI just arrived in Paris to support my dear friend, Jean Paul Gaultier, and so I thought it only appropriate that I post this interview we did together in the latest copy of American Glamour Magazine. Gaultier has given me so many amazing opportunities on his runway; he was the designer who asked me to Irish dance down the runway in 2007, which really put me on the fashion radar. More than that, though, he is one of the kindest, most sincere people you could ever hope to meet. See our interview below: [[MORE]] Now This Is a Major Fashion Moment Designer Jean Paul Gaultier interviews Coco Rocha about catfights, male models – and playing for Team Coco.  In fashion it’s a given that every designer has a muse. For much of the last decade Jean Paul Gaultier, the Parisian designer who created Madonna’s cone bra in the late eighties, has found his inspiration in Canadian model Coco Rocha. Back in 2007 the then 18-year-old Rocha opened and closed Gaultier’s fall show by dancing a Celtic Irish jig down the runway. (Another year she played a mermaid!) The two have been friends ever since. Here, Gaultier and Rocha – who’s a new star judge on Oxygen’s model-competition show The Face, alongside Naomi Campbell and Karolina Kurkova – sit down to talk.  JEAN PAUL GAULTIER: Which was more difficult: coaching the girls for the competition or getting along with Naomi and Karolina?  COCO ROCHA: I think you know the answer to that.  JPG: Yes, I can imagine! CR: When we first started shooting, we were like children on the first day of school. But two days into the show, you could definitely see that there was a competition among Team Naomi, Team Coco, and Team Karolina. We’re all fighting to win. We have three different personalities and our own concept of how a model should model, so you know it’s going to be a good show.  JPG: From what I saw, it seems like there was a bit of tension between Naomi and Karolina.  CR: There’s going to be tension in a lot of scenes.  JPG: Yes, yes yes! Especially with Naomi, she can be sometimes a little excited, no? Did you teach the girls how to Irish dance?  CR: No, I didn’t get to, but they knew that I could. Everyone always remembers my dancing.  JPG: I think you should teach male models how to walk. Some guys are very beautiful, but they walk like they’re embarrassed. It’s ridiculous.  CR: How do you choose a male model for your shows?  JPG: I want a male model version of you or Naomi or Karolina or Linda [Evangelista]. What makes you special is that you create so many different personalities. It’s boring when the models all walk exactly the same. Don’t you think?  CR: That’s why all of us like doing your show. You allow us to be whoever we want. These days we’re told to walk straight, don’t move, no emotion, no nothing. I want my team [on The Face] to play characters because it’s far more interesting. I have to say that you’re one of the only designers who likes to talk to his models and ask us about our opinions and what we’re thinking.  JPG: If there were no models, I couldn’t do my shows. You make my shows real – I love that.  - Rajni Lucienne Jacques

JEAN PAUL GAULTIER - Interview for Glamour Mag

I just arrived in Paris to support my dear friend, Jean Paul Gaultier, and so I thought it only appropriate that I post this interview we did together in the latest copy of American Glamour Magazine. Gaultier has given me so many amazing opportunities on his runway; he was the designer who asked me to Irish dance down the runway in 2007, which really put me on the fashion radar. More than that, though, he is one of the kindest, most sincere people you could ever hope to meet. See our interview below:

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Behind the Scenes - WHBM’s Spring 2013 TV spot

I posted my new White House Black Market TV commercial on Monday (watch it HERE), and today I’m happy to show you a great little behind-the-scenes of how we put it all together for the third time. 

Xx
Coco 

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White House | Black Market - New Campaign Film

For my third White House | Black Market commerical we stuck with the dancing theme, but brought in one of my favorite photographers, Ellen Von Unwerth, to direct. You might remember Ellen shot my Vs Magazine cover and editorial last year. I love the song and vibe of this commercial and I had so much fun messing up that perfectly minimalist set!

Watch my first tap dancing campaign film for WHBM here. Watch the second dance battle (with myself) here.

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Behind the Scenes - WHBM’s Coco vs. Coco

We posted the world premiere of the new White House Black Market TV commercial yesterday, and today I’m happy to show you a great little behind-the-scenes of how we pulled off the epic Coco vs. Coco battle. I had so much fun working with the entire team on this new spot and I’m especially thankful to my amazing choreographer, Laurin Latarro, for teaching me my fancy moves.

xx
Coco 

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White House | Black Market asked me to tap dance for their next TV campaign launching, Monday, February 20th on network television and cable. The inspiration for my performance was the recent hit film “The Artist,” and I can’t wait to show you the finished product (I’m still sore from the days of rehearsal). See some behind-the-scenes pictures of my rehearsal above, thanks to the great creative team at Ceft & Company.

White House | Black Market asked me to tap dance for their next TV campaign launching, Monday, February 20th on network television and cable. The inspiration for my performance was the recent hit film “The Artist,” and I can’t wait to show you the finished product (I’m still sore from the days of rehearsal). See some behind-the-scenes pictures of my rehearsal above, thanks to the great creative team at Ceft & Company.

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