VIDEO: Fashion 2.0 Awards Marry Style, Social Media

Technology awards shows are not known for their style, but the Fashion 2.0 Awards are different. The Style Coalition-backed event honors social-media stars and startups in the fashion space.

Robert Verdi, former host of Fashion Police, MC’d the evening and designer Zac Posen was keynote speaker. “We are at the frontier of a new universe where we’re able to communicate and be voyeurs,” Posen said. “It’s up to all of us in the fashion arena to be responsible for how we create the voice and language and how we work in this new universe.”

PCMag’s Coco Rocha presented the Innovator Award and spoke of her social media presence, which spans 13 million followers across her Twitter, Instagram, Facebook, and other accounts. “Social media has certainly changed my career and for that matter every aspect and job within the fashion industry,” Rocha said. “The brands and people in fashion who are thriving today are the ones who are boldly embracing the new and pushing the boundaries of art and commerce in this digital world. This is the essence of Fashion 2.0.”

The two techiest awards of the night were Best Wearable Tech and Best Fashion Startup. The Nike+ FuelBand ran away with the first, beating even the far more fashion-forward Cuff line of smartphone-enabled jewelry. Best Fashion Startup went to Acustom Apparel, a SoHo-based retailer that creates custom clothing for customers after 3D scanning them. The Fashion 2.0 Awards have been prescient in the past. The first year of their existence, Dennis Crowley accepted the Next Big Thing in Social Media Award for Foursquare.

PCMag’s Coco Rocha Explores CE Week’s Wearable Tech - The tech-savvy supermodel gets her hands on enhanced glasses, dresses, and clutches.

By Chandra Steele

The mini mid-year preview of CES that is CE Week landed in New York City last week, and PCMag made the crosstown pilgrimage with one of our newest columnists, Coco Rocha. On display were Wi-Fi-enabled cars, Made in NY startups, the biggest of big-screen TVs, and, of course, wearable tech.

Rocha wrote about Google Glass and other wearable tech in her column this month, and got hands-on with some at the show. Google invited her to try out Google Glass back in January, but at CE Week Rocha tried on an entirely different type of wearable glasses-based technology, PSiO. It combines sound and light therapy for a sensory experience designed to relax and reenergize the wearer.

Rocha also donned a cap outfitted with Cynaps, a Bluetooth-enabled, bone-conduction alternative to earphones. Once an Indiegogo project and now a shipping product, the system lets you listen to music and take calls without headphones interfering with sounds from your surrounding environment.

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