Longchamp - You Should Be Dancing

I am so happy to present my Spring 2013 campaign film for Longchamp. We filmed this on location at the old Eero Saarinen designed TWA building at JFK airport, New York - a landmark location with a great vintage vibe. Salim Gauwloos was our fantastic choreographer. You may remember him as SLAM in many early ’90s Madonna videos (a certain classic named VOGUE comes to mind…) and, in addition to that, Salim has choreographed music videos for singers like George Michael and Britney Spears. Needless to say, I knew I was in capable hands!

Watch the video above and stay tuned for the full campaign and behind-the-scenes!


Sass & Bide - TAKEOVER

If you know me, you know I love my social media. Turns out my favorite Aussie brand Sass & Bide must have noticed because they’ve asked me to take over their online digital empire for the entire week! Starting tomorrow morning I’ll be running Sass & Bide’s five online channels: Facebook, Twitter, Instagram, Pinterest and, of course, Tumblr. They’ve asked me to go nuts posting my own self-styled images featuring pieces from their most recent collection. You can view the campaign so far and enter the competition to win a look from Sass & Bide at The Take Over!


P.S Speaking of social media, have you checked out VINE yet? If not, you’re missing out!

Models.com has another image from the Spring 2013 Longchamp campaign and a few exclusive behind-the-scenes images taken on location at the Saarinen terminal at JFK New York.

MODELS.COM: Longchamp Leaps
by Janelle

Take a first look at the S/S 13 campaign from Longchamp, in all its glory. Shot in JFK airport’s historic, Eero Saarinen designed TWA terminal, the campaign is all about movement; who better to embody that idea, than the jet setting, high flying and haute posing,Coco Rocha! In her third season working with the luxe brand, Coco delivers her signature acrobatic poses all while playing the part of ultra-chic traveler, a role we’re sure she’s familiar with. Fellow catwalker Liisa Winkler joins her for the journey, since every trip is better with a fashionable friend and the duo busts a move even as they head through airport security. Fun fact: choreographer Salim Gauwloos, the man behind Madonna‘s Blonde Ambition tour collaborated on the imagery. Take a first look at the new ads and the behind the scenes imagery.

LONGCHAMP - Spring 2013 A sneak peek…I’ve had such a great relationship with Longchamp over the last few years. We’ve shot campaigns in New York, Paris, and we’ve even gone to Hong Kong together. We continue our relationship into 2013 with the first sneak peek at the Spring 2013 campaign. I can’t tell you too much about it other than this is my favorite so far! Stay tuned for more… 

LONGCHAMP - Spring 2013 
A sneak peek…

I’ve had such a great relationship with Longchamp over the last few years. We’ve shot campaigns in New YorkParis, and we’ve even gone to Hong Kong together. We continue our relationship into 2013 with the first sneak peek at the Spring 2013 campaign. I can’t tell you too much about it other than this is my favorite so far! Stay tuned for more…

DENNIS BASSO - Behind-the-scenes

You might have seen this featured in this months W Magazine but heres a little behind the scenes look at the fall winter Dennis Basso campaign courtesy of James and his iPhone! As a side note, tonight I’ll be joining Dennis at The Silver Hill Hospital Gala to raise scholarship funds for children who suffer from depression, substance abuse and related problems. Follow me at @CocoRocha on instagram for updates through-out the evening.


Yorkdale Expansion Campaign - Behind the scenes

With more than 225 shops and services, Yorkdale Shopping Centre is already Canada's premier shopping destination. To coincide with their brand new $220-million, 145,000-square-foot expansion, Yorkdale invited me to star in a special multi-platform campaign celebrating many of the iconic brands arriving at the mall. As a Canadian I'm very happy to be a part of such a big moment for Toronto fashion!

The expansion opened this weekend so for more information visit www.yorkdale.com


For Diesel's latest fall “Fit Your Attitude” campaign the denim brand tapped five famous ladies to model the pants - Kasia Smutniak, Poppy Delevigne, Coco Rocha, Tali Lennox, and Theodora Richards - each represent five distinct attitudes associated with NYC. (See all the videos HERE)

Coco Rocha dons the skinny Getlegg style, which is affiliated with being brave and real.

ELLE: What does braveness mean to you?

Coco Rocha: Braveness, for me, is running into my basement with no socks on. There are huge spiders down there! On a more serious note, I think it is also very brave to tell someone you love them, and mean it. 

ELLE: Describe your bravest look.

CR: Whenever I really get serious about something, I pull my hair back into a tight ponytail. If you see me with that, you know I mean business.

For more go to: http://bit.ly/P7oors 

Longchamp Fall/Winter 2012 - Behind-the-Scenes Pics.

Were you too lazy to go see the Facebook album?! Thought so! It’s OK - I’ve got you covered! Here are some of my favorites, but if you wanna see the rest go HERE

Ps. Watch the video HERE and behind-the-scenes HERE

Pss. Check out Longchamp’s collections HERE and HERE

Longchamp Fall/Winter 2012 - Behind the Scenes.

This has to be one of my favorite campaign videos ever. Watch Longchamp's behind-the-scenes film above and see how we made it snow in Paris - in Spring! Also quite entertaining: Emily Didonato and I actually riding a tandem bike - harder than you think! If you haven’t already seen the actual Longchamp campaign video, check it out HERE

Annnnd if that wasn’t enough, I just posted a whole gallery of behind-the-scenes pictures on my Facebook! Go HERE

Ps. Check out Longchamp’s collections HERE and HERE


A couple months back I posted the new Diesel campaign captured by Steven Meisel. Not long after that Diesel also asked me to star in a campaign film for GETLEGG denim, shot in and around New York. Notice in the film how I master the art of fearless jay-walking - that big rig truck right behind me was NOT an extra, but I’m sure he was pretty irritated! 

Oh! My Bike! - Longchamp FW 13

The sequel to my last campaign video for Longchamp takes it to a whole new level (and a whole new city) as Emily Didonato and I hit the streets of Paris on our tandem bike. We literally ran up and down these steps ALL DAY LONG carrying bags that were filled with 30lbs of stuff. That’s method modeling!

Choreographed by Bianca Li. To see the last campaign video "Oh! My dog!" go HERE.

FNO - Last Night

Well hello there! I’m thrilled to be able to post this, my first blog written while on set for The Face. (I’m sitting here in the little hair and makeup tent I showed you earlier.) Last night was the 4th annual Fashion’s Night Out and the first one where, shockingly, I actually didn’t dance! I did have a great time, though. I went to Longchamp and Diesel who were both premiering new campaign films that I’m in (Watch HERE and HERE). I finished off the night by going to the BlackBook and Oxygen party with two of my The Face compadres, Nigel and Karolina.

Thanks to Mr. Gilbert Le (the same guy who brought you our wedding film in 2010) we have these great pictures of the night. Stay tuned for the video coming soon!


Behind the Scenes - WHBM’s Coco vs. Coco

We posted the world premiere of the new White House Black Market TV commercial yesterday, and today I’m happy to show you a great little behind-the-scenes of how we pulled off the epic Coco vs. Coco battle. I had so much fun working with the entire team on this new spot and I’m especially thankful to my amazing choreographer, Laurin Latarro, for teaching me my fancy moves.