I’m IN LOVE with our new Longchamp commercial!! If you havent seen it yet, stop what you’re doing and go here -> http://youtu.be/ybJ9_GZZ7Wc

womensweardaily:

Coco Rocha Returns for Longchamp Fall Ads
Photo by Greg Kadel
Coco Rocha is back at Longchamp, and bigger than ever.For her fourth consecutive campaign for the accessories firm, the Canadian model was photographed by Greg Kadel. The fall ads show Rocha looming over the New York skyline and stepping through traffic in high-heeled ankle boots, sporting three styles of handbag, including the new Quadri tote.  For More

womensweardaily:

Coco Rocha Returns for Longchamp Fall Ads

Photo by Greg Kadel

Coco Rocha is back at Longchamp, and bigger than ever.

For her fourth consecutive campaign for the accessories firm, the Canadian model was photographed by Greg Kadel. The fall ads show Rocha looming over the New York skyline and stepping through traffic in high-heeled ankle boots, sporting three styles of handbag, including the new Quadri tote.  For More

LONGCHAMP - Autumn/Winter 2013 CampaignHere’s a sneak peek at my latest larger-than-life campaign with Longchamp. This is my 4th campaign with the brand; last time I was disco dancing through an airport and this time I’m taking over New York City like a fashionable King Kong! We shot the campaign with my friend Greg Kadel and as always there is a fashion film on its way, which I can’t wait to show you! Stay tuned. Xx CocoTo see my other Longchamp campaigns from seasons gone by go HERE, HERE and HERE.

LONGCHAMP - Autumn/Winter 2013 Campaign

Here’s a sneak peek at my latest larger-than-life campaign with Longchamp. This is my 4th campaign with the brand; last time I was disco dancing through an airport and this time I’m taking over New York City like a fashionable King Kong! We shot the campaign with my friend Greg Kadel and as always there is a fashion film on its way, which I can’t wait to show you! Stay tuned. Xx Coco

To see my other Longchamp campaigns from seasons gone by go HERE, HERE and HERE.

Behind-The-Scenes - Longchamp ‘You Should Be Dancing’

I posted the video last week and some of the images from the campaign yesterday. Now here’s a behind-the-scenes look at how we put it all together. Choreographer Salim Gaulwoos explains his inspiration and concept for the Longchamp woman. I have to say, working with Salim and the Longchamp team again was one of my favorite jobs of 2012. 

Longchamp S/S 2013 Campaign - You Should Be Dancing!

A few weeks ago I posted the latest Longchamp film, and now here are some of the images from my third campaign with the brand! (See the other two HERE and HERE.) We shot this on location in the iconic TWA building at JFK airport and it was choreographed by Salim Gauwloos, who you may remember made a cameo on The Face last week with me. Stay tuned for the behind-the-scenes!

Behind the Scenes - WHBM’s Spring 2013 TV spot

posted my new White House Black Market TV commercial on Monday (watch it HERE), and today I’m happy to show you a great little behind-the-scenes of how we put it all together for the third time

Xx
Coco 

White House | Black Market - New Campaign Film

For my third White House | Black Market commerical we stuck with the dancing theme, but brought in one of my favorite photographers, Ellen Von Unwerth, to direct. You might remember Ellen shot my Vs Magazine cover and editorial last year. I love the song and vibe of this commercial and I had so much fun messing up that perfectly minimalist set!

Watch my first tap dancing campaign film for WHBM here. Watch the second dance battle (with myself) here.

BANANA REPUBLIC - Mad Men Collection

In just over a week Banana Republic releases their third Mad Men-inspired collection - designed in collaboration with Mad Men costume designer Janie Bryant herself!  It’s everything we loved about the 1960s - bold prints, designs and motifs. The clothes are all statement pieces and I’m so happy they asked me to be the face of this new collection! (You might remember my last collaboration with Banana Republic was the colorful Trina Turk collection.) Stay tuned for more! Xx Coco

Longchamp - You Should Be Dancing

I am so happy to present my Spring 2013 campaign film for Longchamp. We filmed this on location at the old Eero Saarinen designed TWA building at JFK airport, New York - a landmark location with a great vintage vibe. Salim Gauwloos was our fantastic choreographer. You may remember him as SLAM in many early ’90s Madonna videos (a certain classic named VOGUE comes to mind…) and, in addition to that, Salim has choreographed music videos for singers like George Michael and Britney Spears. Needless to say, I knew I was in capable hands!

Watch the video above and stay tuned for the full campaign and behind-the-scenes!

Xx
Coco