My third campaign with Longchamp was shot in the legendary TWA building at the JFK airport. Check out these throwback pics of the landmark from the 1960s… It still looks futuristic fifty years later!
Watch our fashion film here - http://youtu.be/Mu0qJ3EKicc
Our fresh new collection now available in stores and online.
BRING ON THE SPRING!! Xx
Behind-The-Scenes - Longchamp ‘You Should Be Dancing’
I posted the video last week and some of the images from the campaign yesterday. Now here’s a behind-the-scenes look at how we put it all together. Choreographer Salim Gaulwoos explains his inspiration and concept for the Longchamp woman. I have to say, working with Salim and the Longchamp team again was one of my favorite jobs of 2012.
Longchamp S/S 2013 Campaign - You Should Be Dancing!
A few weeks ago I posted the latest Longchamp film, and now here are some of the images from my third campaign with the brand! (See the other two HERE and HERE.) We shot this on location in the iconic TWA building at JFK airport and it was choreographed by Salim Gauwloos, who you may remember made a cameo on The Face last week with me. Stay tuned for the behind-the-scenes!
Behind the Scenes - WHBM’s Spring 2013 TV spot
I posted my new White House Black Market TV commercial on Monday (watch it HERE), and today I’m happy to show you a great little behind-the-scenes of how we put it all together for the third time.
Xx
Coco
White House | Black Market - New Campaign Film
For my third White House | Black Market commerical we stuck with the dancing theme, but brought in one of my favorite photographers, Ellen Von Unwerth, to direct. You might remember Ellen shot my Vs Magazine cover and editorial last year. I love the song and vibe of this commercial and I had so much fun messing up that perfectly minimalist set!
Watch my first tap dancing campaign film for WHBM here. Watch the second dance battle (with myself) here.
BANANA REPUBLIC - Mad Men Collection
In just over a week Banana Republic releases their third Mad Men-inspired collection - designed in collaboration with Mad Men costume designer Janie Bryant herself! It’s everything we loved about the 1960s - bold prints, designs and motifs. The clothes are all statement pieces and I’m so happy they asked me to be the face of this new collection! (You might remember my last collaboration with Banana Republic was the colorful Trina Turk collection.) Stay tuned for more! Xx Coco
Longchamp - You Should Be Dancing
I am so happy to present my Spring 2013 campaign film for Longchamp. We filmed this on location at the old Eero Saarinen designed TWA building at JFK airport, New York - a landmark location with a great vintage vibe. Salim Gauwloos was our fantastic choreographer. You may remember him as SLAM in many early ’90s Madonna videos (a certain classic named VOGUE comes to mind…) and, in addition to that, Salim has choreographed music videos for singers like George Michael and Britney Spears. Needless to say, I knew I was in capable hands!
Watch the video above and stay tuned for the full campaign and behind-the-scenes!
Xx
Coco
Sass & Bide - TAKEOVER
If you know me, you know I love my social media. Turns out my favorite Aussie brand Sass & Bide must have noticed because they’ve asked me to take over their online digital empire for the entire week! Starting tomorrow morning I’ll be running Sass & Bide’s five online channels: Facebook, Twitter, Instagram, Pinterest and, of course, Tumblr. They’ve asked me to go nuts posting my own self-styled images featuring pieces from their most recent collection. You can view the campaign so far and enter the competition to win a look from Sass & Bide at The Take Over!
Xx
Coco
P.S Speaking of social media, have you checked out VINE yet? If not, you’re missing out!
Models.com has another image from the Spring 2013 Longchamp campaign and a few exclusive behind-the-scenes images taken on location at the Saarinen terminal at JFK New York.
MODELS.COM: Longchamp Leaps
by Janelle
Take a first look at the S/S 13 campaign from Longchamp, in all its glory. Shot in JFK airport’s historic, Eero Saarinen designed TWA terminal, the campaign is all about movement; who better to embody that idea, than the jet setting, high flying and haute posing,Coco Rocha! In her third season working with the luxe brand, Coco delivers her signature acrobatic poses all while playing the part of ultra-chic traveler, a role we’re sure she’s familiar with. Fellow catwalker Liisa Winkler joins her for the journey, since every trip is better with a fashionable friend and the duo busts a move even as they head through airport security. Fun fact: choreographer Salim Gauwloos, the man behind Madonna‘s Blonde Ambition tour collaborated on the imagery. Take a first look at the new ads and the behind the scenes imagery.
LONGCHAMP - Spring 2013
A sneak peek…
I’ve had such a great relationship with Longchamp over the last few years. We’ve shot campaigns in New York, Paris, and we’ve even gone to Hong Kong together. We continue our relationship into 2013 with the first sneak peek at the Spring 2013 campaign. I can’t tell you too much about it other than this is my favorite so far! Stay tuned for more…
DENNIS BASSO - Behind-the-scenes
You might have seen this featured in this months W Magazine but heres a little behind the scenes look at the fall winter Dennis Basso campaign courtesy of James and his iPhone! As a side note, tonight I’ll be joining Dennis at The Silver Hill Hospital Gala to raise scholarship funds for children who suffer from depression, substance abuse and related problems. Follow me at @CocoRocha on instagram for updates through-out the evening.
Xx
Coco
Yorkdale Expansion Campaign - Behind the scenes
With more than 225 shops and services, Yorkdale Shopping Centre is already Canada’s premier shopping destination. To coincide with their brand new $220-million, 145,000-square-foot expansion, Yorkdale invited me to star in a special multi-platform campaign celebrating many of the iconic brands arriving at the mall. As a Canadian I’m very happy to be a part of such a big moment for Toronto fashion!
The expansion opened this weekend so for more information visit www.yorkdale.com.
ELLE MAGAZINE - Diesel
For Diesel’s latest fall “Fit Your Attitude” campaign the denim brand tapped five famous ladies to model the pants - Kasia Smutniak, Poppy Delevigne, Coco Rocha, Tali Lennox, and Theodora Richards - each represent five distinct attitudes associated with NYC. (See all the videos HERE)Coco Rocha dons the skinny Getlegg style, which is affiliated with being brave and real.
ELLE: What does braveness mean to you?
Coco Rocha: Braveness, for me, is running into my basement with no socks on. There are huge spiders down there! On a more serious note, I think it is also very brave to tell someone you love them, and mean it.
ELLE: Describe your bravest look.
CR: Whenever I really get serious about something, I pull my hair back into a tight ponytail. If you see me with that, you know I mean business.
For more go to: http://bit.ly/P7oors
