L’Officiel China - Behind the scenes

Everyone does a behind-the-scenes video to go along with their cover and editorial these days, but this one I thought was especially well put together! Video by Di Di Lin and music by Icona Pop. 

To see the cover, go HERE.
To see the editorial, go HERE.

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Behind-The-Scenes - Longchamp ‘You Should Be Dancing’

I posted the video last week and some of the images from the campaign yesterday. Now here’s a behind-the-scenes look at how we put it all together. Choreographer Salim Gaulwoos explains his inspiration and concept for the Longchamp woman. I have to say, working with Salim and the Longchamp team again was one of my favorite jobs of 2012. 

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Behind the Scenes - WHBM’s Spring 2013 TV spot

I posted my new White House Black Market TV commercial on Monday (watch it HERE), and today I’m happy to show you a great little behind-the-scenes of how we put it all together for the third time. 

Xx
Coco 

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LIFE via INSTAGRAM - January 10th - 25th, 2013

Today’s installment of Life via Instagram is dedicated to The Face! In preparation for tomorrow night’s premiere, a tidal wave of campaigns and advertisements has swept New York. With the media blitz above and below ground, you literally cannot escape! Watch the casting special of The Face tomorrow night at 9/8c on Oxygen, and join me in a #teamcoco live tweeting session! 

Follow me at @cocorocha for more real-time updates. 

  1. Working on something special with Nigel Barker and Jason Binn.
  2. Meeting the #TeamCoco crew at The Westchester Mall today. So fun!!
  3. Pose-off with all the The Face girls at Westchester Mall!
  4. Behind the scenes with Nigel Barker on our Dujour shoot. My favorite pic is the lower right one where I’m showing Nigel my best self defense move!
  5. Spotted at 14th & 9th. #TheFace
  6. The Face - DeFaced. (At Spring St. Station)
  7. Another underground #TheFace sighting (we’re taking over NYC!).
  8. Thanks to Jason Binn and TWSteel for throwing Nigel Barker and me a great Dujour cover launch party!
  9. Attack of the 50ft Coco.

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Models.com has another image from the Spring 2013 Longchamp campaign and a few exclusive behind-the-scenes images taken on location at the Saarinen terminal at JFK New York.

MODELS.COM: Longchamp Leaps
by Janelle

Take a first look at the S/S 13 campaign from Longchamp, in all its glory. Shot in JFK airport’s historic, Eero Saarinen designed TWA terminal, the campaign is all about movement; who better to embody that idea, than the jet setting, high flying and haute posing,Coco Rocha! In her third season working with the luxe brand, Coco delivers her signature acrobatic poses all while playing the part of ultra-chic traveler, a role we’re sure she’s familiar with. Fellow catwalker Liisa Winkler joins her for the journey, since every trip is better with a fashionable friend and the duo busts a move even as they head through airport security. Fun fact: choreographer Salim Gauwloos, the man behind Madonna‘s Blonde Ambition tour collaborated on the imagery. Take a first look at the new ads and the behind the scenes imagery.

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Vogue Mexico - Behind-the-scenes

As I mentioned in my blog post a few weeks back, there is no crazier location to shoot than Times Square, New York, in the middle of the day. Here are a few of my personal behind-the-scenes shots from the Vogue Mexico shoot. My all-time favorite is the one where Woody from Toy Story is just passively standing to the side watching me model Dolce & Gabbana. I have a very, very strange life. To see the actual editorial go HERE.

Xx
Coco 

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ELLE KOREA - Behind-the-scenes

If you know me, I’m often the model jumping or dancing around on set. As much as I love relying on my dance background, I also like to play other characters from time to time. The problem is, often times a client books a model based on their previous successful work and then just ask them to repeat that. In doing so the model risks ending up typecast and having her career appear single faceted. For me to feel fulfilled as a model I like to change it up from time to time. My September editorials were a perfect example of this - I had the dance inspired Interview Magazine editorial, the B-Movie character I played in VS Magazine and this more relaxed and subdued editorial for Elle Korea where we decided to shoot pretty much the entire editorial with me either sitting or laying down.

Enjoy the behind-the-scenes video and have a great weekend too!
Xx
Coco 

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VS MAG - James’ behind-the-scenes pics

A few months ago I posted one of my favorite editorials of the year - a shoot by Ellen Von Unwerth in VS Magazine (if you didnt see it already, go HERE). My husband, James, was on set with me and took these behind-the-scenes pics on his iPhone. If you hadn’t already guessed it, James is pretty much the photographer behind most of the pictures and videos I post here and on Instagram. I must say, it’s definitely nice to have a hubby documenting your life for you ;) Xx Coco
 

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Longchamp Fall/Winter 2012 - Behind-the-Scenes Pics.

Were you too lazy to go see the Facebook album?! Thought so! It’s OK - I’ve got you covered! Here are some of my favorites, but if you wanna see the rest go HERE. 

Ps. Watch the video HERE and behind-the-scenes HERE. 

Pss. Check out Longchamp’s collections HERE and HERE. 

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