Google Glass: Getting In Your Face - Is Google Glass the future of wearable tech?
By Coco Rocha for PCMag
At the beginning of this year, Google asked me if I’d like to try out a prototype of Google Glass. Being a complete gadget junkie, I’d read all about them and was as excited as anyone to actually put them on. A future of augmented reality in the form of computer glasses has long been the dream of many a science fiction fan who imagines a world where information is superimposed into his vision, where his every move is documented and archived and thus no memory is ever lost and every experience can be relived. (That may also be a dream function for the NSA.)
Given time, Google Glass definitely has the potential to give us that fully augmented reality that so many have been asking for. But in answering that desire, it’s also brought up some new questions: will we still want it when we have it? Will it overwhelm and shorten our already-minute attention span? Will it make life chaotic or simplify it? And will its intrusion into our perceived privacy and personal space be a cultural issue? The debate has just begun, but so has the technology. From my hour or so with the prototype of Google Glass I got the feeling that it was sort of like the Wright brothers’ flying machine—that we still have a way to go before we get to something more like a Lear jet.
[[MORE]]
As obvious as this may sound, I felt keenly self-conscious that I was wearing a small computer strapped to my head. To be straightforward, I think the main problem with most examples of “wearable tech” is that the emphasis is overwhelmingly put on the tech rather than it being truly wearable. To widen their appeal for when Google Glass becomes commercially available, Google would do well to mind its approach to design so that we don’t risk looking like Geordi from Star Trek or a Terminator. It would be smart to partner with established eyewear designers such as Tom Ford or Ray-Ban to create something truly aesthetically pleasing that people would want to wear. Such collaborations could ensure that wearable tech is actually wearable. If not, I feel that Google Glass could quickly go the way of the Bluetooth headset—something that only obnoxious bro-types wear on their heads in 2015.
With Google Glass, I felt the most uncomfortable when I had to announce commands verbally. This is also my problem with Siri and other voice-activated technology; who wants to be the crazy person speaking to a computer? At the time I suggested to the reps from Google that maybe they could have Glass read some kind of rudimentary sign language. Perhaps you could wear a ring or bracelet with a small accelerometer embedded that reads your movements and reports it to Glass. Yep, in my mind’s eye I was sorting through files like Tom Cruise in Minority Report. Then again, maybe looking like you’re conducting an invisible orchestra is just as crazy as speaking to an invisible computer assistant.
By the sound if it, Google Glass will have immediate competition in the wearable tech space from Apple and Samsung when it hits the wider market in a few months. As you’re undoubtedly aware, Apple has reportedly been testing 1.5-inch curved OLED screens that would be perfect for an “iWatch." It’s even started trademarking the name in many countries. And this spring, Samsung confirmed development of a smartwatch. From the rumors alone it sounds like the smartwatch concept could be a much more comfortable and acceptable apparatus to use, even if its form means it can’t offer the same level of interactivity.
The era of wearable tech that Google Glass and smartwatches are moving us into will be something like the smartphone market seven years ago; we will see wildly different takes on the idea that will filter down into a few tried and tested models that make sense for most people. The one rule I see dominating this emerging industry is that for wearable tech to really make sense it has to enhance our life, not complicate it or intrude upon it.

Google Glass: Getting In Your Face - Is Google Glass the future of wearable tech?

By Coco Rocha for PCMag

At the beginning of this year, Google asked me if I’d like to try out a prototype of Google Glass. Being a complete gadget junkie, I’d read all about them and was as excited as anyone to actually put them on. A future of augmented reality in the form of computer glasses has long been the dream of many a science fiction fan who imagines a world where information is superimposed into his vision, where his every move is documented and archived and thus no memory is ever lost and every experience can be relived. (That may also be a dream function for the NSA.)

Given time, Google Glass definitely has the potential to give us that fully augmented reality that so many have been asking for. But in answering that desire, it’s also brought up some new questions: will we still want it when we have it? Will it overwhelm and shorten our already-minute attention span? Will it make life chaotic or simplify it? And will its intrusion into our perceived privacy and personal space be a cultural issue? The debate has just begun, but so has the technology. From my hour or so with the prototype of Google Glass I got the feeling that it was sort of like the Wright brothers’ flying machine—that we still have a way to go before we get to something more like a Lear jet.

Read More

Fashion Forward: How Tech Is Revamping the Runway

Coco-rocha-image-850

Coco Rocha has come a long way since she was spotted by a modeling scout at an Irish dancing competition. Since then, she’s become a fixture on the fashion scene — appearing on the runways for Marc Jacobs, Versace, Prada, Louis Vuitton, Anna Sui, Dolce & Gabbana, Chanel and Balenciaga.

More recently, though, she’s become a fixture on the social media scene, positioning herself as one of the most digitally-savvy models of her generation. Hers was one of the first fashion insider blogs in 2008, and Rocha was an early adopter of Twitter, Pose and Instagram. Across all social platforms, Rocha has more than 7 million followers on Tumblr, Twitter, Facebook, Google+, Tencent Weibo, Sina Weibo and others, earning her street cred as an socially savvy supermodel and role model for anyone looking to learn a thing or two about branding (she runs her accounts herself, and the New York Times recently noted her prowess). Her social savvy explains why Rocha will soon be a coach on Oxygen’s upcoming show, The Face, where she’ll teach aspiring models how to represent a brand and build one’s own.

SEE ALSO: Introducing Mashable’s 2012 Innovation Index

Her social media deftness and high-fashion expertise are also why we thought it appropriate for Coco Rocha to curate the fashion category of Mashable’s Innovation Index. Take a look at her picks below and then cast your vote in Fashion and the 14 other categories.

Read More

SPAIN via INSTAGRAM - June 5th - 13th, 2012.

  1. At the airport with James. We’re heading to Spain for a bit of business and a bit of pleasure. It’s our 2nd wedding anniversary!
  2. The stone guarddog outside my castle for the day. In Madrid, Spain.
  3. This is how you make an entrance.
  4. Iron Man circa 1800s.
  5. The giants watching over Madrid.
  6. At the train station in Madrid, heading out for a few days in Barcelona with my love!
  7. Apple logo on the Spanish landscape. I love traveling by train!
  8. Plaza de España, Barcelona. On the night of my anniversary.
  9. Hmm… to go to Merlin’s Discoteca or not….
Blogging From The Skyby Coco RochaWell people, I’m on a plane on my way to LA. Yes, that’s right, I’m on wifi at 12,000 feet!! How amazing is technology these days?! The only thing that could make this any cooler would be if I were blogging from my iSlate which Apple may or may not announce actually EXISTS at their media event tomorrow. Have you guys seen this video !?! I want! I want!!!Anyway, I land in LA in a few hours and I have a busy few days filled with Grammy rehearsal’s and clothing line meetings. I can’t believe it but the 52nd annual Grammys are coming up in just 5 days now. Are you ready? I am… sort of. The last few days I’ve been thinking a lot about what going to ask the attendees. Do you have ideas? Send me your suggestions if you do and I’ll gladly read over them. Anyway, even if I’m not 100% ready, my dress is! One thing I’d like to ask: If you’re not following me on Twitter make sure you do by the night of the Grammys! In between corresponding for ET Canada I shall be twittering my thoughts about what everyone is wearing on the red carpet. You’ll not be able to find any more up-to-the-minute  red carpet Grammy information than by following my streaming updates on twitter.com/oh_so_coco - BELIEVE THAT!!!Before I go I’ll leave you with a picture of James and I enjoying the wonders of modern life. At this very second he’s on his plane from NY to LA and I’m on my plane from Miami to LA - Yes, we’re video chatting up in the sky - Could we be any more futuristic?!

Blogging From The Sky
by Coco Rocha

Well people, I’m on a plane on my way to LA. Yes, that’s right, I’m on wifi at 12,000 feet!! How amazing is technology these days?! The only thing that could make this any cooler would be if I were blogging from my iSlate which Apple may or may not announce actually EXISTS at their media event tomorrow. Have you guys seen this video !?! I want! I want!!!

Anyway, I land in LA in a few hours and I have a busy few days filled with Grammy rehearsal’s and clothing line meetings. I can’t believe it but the 52nd annual Grammys are coming up in just 5 days now. Are you ready? I am… sort of. The last few days I’ve been thinking a lot about what going to ask the attendees. Do you have ideas? Send me your suggestions if you do and I’ll gladly read over them. Anyway, even if I’m not 100% ready, my dress is!

One thing I’d like to ask: If you’re not following me on Twitter make sure you do by the night of the Grammys! In between corresponding for ET Canada I shall be twittering my thoughts about what everyone is wearing on the red carpet. You’ll not be able to find any more up-to-the-minute  red carpet Grammy information than by following my streaming updates on twitter.com/oh_so_coco - BELIEVE THAT!!!

Before I go I’ll leave you with a picture of James and I enjoying the wonders of modern life. At this very second he’s on his plane from NY to LA and I’m on my plane from Miami to LA - Yes, we’re video chatting up in the sky - Could we be any more futuristic?!