A few months ago I announced the partnership between Jacob and myself on their fall 2011 campaign with a new “no retouching” policy - I’m happy to show you the first image from that campaign!
Does this mean I’m now anti-photoshop? Absolutely not. I know what a valuable artist’s tool it can be in the right hands. What I really admire is the fact that Jacob is trying to balance the scales a little by pulling so far back from what has been the current trend of total digital model manipulation. I don’t expect that all brands will jump on board and cut out photoshop use, neither do I think that it’s necessary - but I do hope that this campaign might help some in our industry stop and think about what the public really wants to see before they shrink another model down to an impossible size. Bold move? Lasting trend? We will have to see.