Rocha is the undisputed ruler of social media among models. Tumblr, Instagram, Twitter,Facebook, Google+, Weibo, Pose, The Fancy,Viddy, Cinemagram, and, now, Vine—she’s everywhere. She’s also a gadget girl. So it’s fitting that Rocha, the face of many brands and a magazine cover regular, is clearly no stranger to the camera. She even reached out to the forward-thinking camera company Lytro to become better acquainted with its light-field technology camera after reading about it in a blog post. She later served as a judge for the company’s Light Field Photography Contest alongside tech writers and a photographer.
And just a few weeks back, Google invited her to try out Google Glass. “I was like a kid in a candy store!” Rocha told PCMag. “I think this technology will open up a whole array of possibilities to us that we had never dreamed of.”
Rocha knows something about new possibilities. “When I started modeling 10 years ago, there were no models with social media presence, there was no social media as we have it today,” she says. “Now I don’t think a model can expect to survive without it.”
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